Autonomous Product Research & Documentation System v3.0 - Complete WebSearch Execution Guide
Generated: 2025-07-27
Overview
This is a complete autonomous execution guide for Claude Code to systematically research and document a software product from concept to market leadership. The system produces 116+ comprehensive markdown documents through 28 sequential phases, combining WebSearch research with visual competitor analysis and post-launch growth strategies.
AUTONOMOUS EXECUTION: This guide is designed for Claude Code to execute independently without human intervention, using WebSearch as the primary research tool throughout all phases, incorporating visual documentation tools, and extending through post-launch growth and market leadership phases.
Output Goal: Generate a thoroughly researched collection of 116+ markdown files (2,000-5,000 words each) plus 60+ visual assets that document every aspect of product development from problem discovery through MVP implementation, launch, growth, and market leadership establishment.
Autonomous Execution Methodology
CRITICAL REQUIREMENTS FOR CLAUDE CODE:
- Strict Sequential Execution: Complete ALL deliverables in Phase N before proceeding to Phase N+1
- WebSearch-Only Research: Use WebSearch tool for ALL market intelligence gathering (no other research tools)
- Mandatory Query Execution: Execute ALL specified WebSearch queries in each phase
- Word Count Compliance: Each markdown file must meet specified word count (2,000-5,000 words)
- Fact Verification Requirement: Every statistical claim, market figure, industry trend, and technical specification MUST be sourced from WebSearch results with exact URLs
- Zero Unsourced Claims: No assertions about market conditions, competitor capabilities, or user behaviors without documented WebSearch evidence
- Citation Requirements: Every claim must cite specific WebSearch results with verifiable source URLs
- Progression Triggers: Only proceed to next phase after completing "Phase Complete" checklist
- No Human Intervention: System designed for complete autonomous execution
Universal Policy Framework References
IMPORTANT: The following universal policy frameworks have been extracted from comprehensive analysis and are available as foundational, reusable methodologies in /docs/private/policies/. These frameworks provide systematic approaches to architecture, development, and design decisions that apply universally across all projects and phases.
Tier 1: Critical Architecture & Development Frameworks (12 frameworks)
Technical Architecture Frameworks
- AI-First Architecture Principles:
@docs/private/policies/technical-architecture/ai-first-architecture-principles.md- Conversational interface patterns and intelligent automation systems for AI-native applications - Zero-Cost Architecture Methodology:
@docs/private/policies/technical-architecture/zero-cost-architecture-methodology.md- Serverless cost optimization with scale-to-zero patterns and intelligent resource management - Serverless Infrastructure Patterns:
@docs/private/policies/technical-architecture/serverless-infrastructure-patterns.md- Cloud-native scalability with multi-region deployment and auto-scaling architectures - Security Architecture Framework:
@docs/private/policies/technical-architecture/security-architecture-framework.md- AI security with prompt injection defense, model validation, and comprehensive threat protection - Performance Optimization Methodology:
@docs/private/policies/technical-architecture/performance-optimization-methodology.md- High-performance application design with systematic optimization and monitoring approaches - Integration Architecture Patterns:
@docs/private/policies/technical-architecture/integration-architecture-patterns.md- Event-driven integration with message queuing, API management, and service orchestration
Development Excellence Frameworks
- AI-Native Development Methodology:
@docs/private/policies/development/ai-native-development-methodology.md- Conversation-driven development with intent analysis and AI-powered code generation workflows - Testing Framework Methodology:
@docs/private/policies/development/testing-framework-methodology.md- Comprehensive quality assurance with automation-first approaches and continuous testing integration - Compliance Framework Methodology:
@docs/private/policies/development/compliance-framework-methodology.md- Privacy-by-design exceeding global regulatory requirements (GDPR, CAN-SPAM, CASL) - Accessibility Implementation Methodology:
@docs/private/policies/development/accessibility-implementation-methodology.md- WCAG AAA compliance with inclusive design excellence and automated accessibility validation
Design System Excellence Frameworks
- Component Library Design System:
@docs/private/policies/design-system/component-library-design-system.md- Atomic design with accessibility-first component architecture and universal interface patterns - Design Token System Methodology:
@docs/private/policies/design-system/design-token-system-methodology.md- Universal token management with automated distribution and cross-platform synchronization
Tier 2: High-Value Specialized Frameworks (10 frameworks)
Advanced Technical Frameworks
- Data Pipeline Architecture Patterns:
@docs/private/policies/technical-architecture/data-pipeline-architecture-patterns.md- Streaming data processing with real-time analytics and scalable data transformation pipelines - Deployment Pipeline Methodology:
@docs/private/policies/development/deployment-pipeline-methodology.md- Automated deployment with progressive strategies, infrastructure as code, and continuous delivery excellence - API Design Standards:
@docs/private/policies/development/api-design-standards.md- RESTful API design with OpenAPI specifications, versioning strategies, and developer experience optimization
Advanced Design & UX Frameworks
- UI/UX Pattern Library:
@docs/private/policies/design-system/ui-ux-pattern-library.md- Comprehensive interaction patterns, user flows, and visual design systems for consistent user experiences
Additional High-Value Frameworks (6 remaining)
Note: Additional Tier 2 frameworks in development - Documentation Automation, Monitoring & Observability, Code Quality Standards, DevSecOps Integration, Multi-Cloud Architecture, and Advanced Analytics Patterns
Universal Application: These policy frameworks provide systematic methodologies that transcend individual projects, establishing foundational approaches for architecture decisions, development practices, and design standards. Reference using format @docs/private/policies/[category]/[framework-name].md throughout all phases.
Extracted Implementation Guides
IMPORTANT: The following implementation guides have been extracted from the phase documents and are available as standalone, reusable references in /docs/private/guides/. These guides provide step-by-step procedures for common development, design, and research tasks that are referenced throughout the phases.
Development & Technical Guides
- Docker Development Setup:
@docs/private/guides/development/docker-setup-guide.md- Complete containerized development environment setup procedures - n8n Deployment:
@docs/private/guides/development/n8n-deployment-guide.md- Self-hosting n8n workflow automation on Google Cloud Run - AI Workflow Integration:
@docs/private/guides/development/ai-workflow-integration-guide.md- AI-powered workflow generation system implementation - Testing Framework:
@docs/private/guides/development/testing-framework-guide.md- Comprehensive testing implementation following testing pyramid methodology - API Integration:
@docs/private/guides/development/api-integration-guide.md- Event-driven API integration patterns with resilience
Design & UX Guides
- Accessibility Implementation:
@docs/private/guides/design/accessibility-implementation-guide.md- WCAG 2.1 AA compliance implementation procedures - Component Library Creation:
@docs/private/guides/design/component-library-guide.md- Building scalable, reusable component libraries with atomic design principles - Design Prototyping Workflow:
@docs/private/guides/design/prototyping-workflow-guide.md- Interactive prototype creation and testing procedures - Information Architecture Planning:
@docs/private/guides/design/information-architecture-guide.md- Systematic IA design and user mental model research
Research & Analysis Guides
- Digital Investigation Research:
@docs/private/guides/research/digital-investigation-guide.md- Comprehensive platform research across Reddit, social media, and review sites - Competitive Analysis Framework:
@docs/private/guides/research/competitor-analysis-guide.md- Systematic competitive intelligence gathering and analysis - Problem Validation Framework:
@docs/private/guides/research/problem-validation-guide.md- Evidence-based problem validation with quantifiable metrics
Usage Instructions: Reference these guides at relevant phases using the format @docs/private/guides/[category]/[guide-name].md. The guides contain product-agnostic procedures that can be applied to any development project.
Expected Output Inventory
By completion, Claude Code will generate 116+ comprehensive markdown files:
Phase 1: Problem Discovery (6 files, 15,000+ total words)
research-problem-discovery-plan.md(2,500+ words)research-digital-investigation-guide.md(2,500+ words)problem-statement-template.md(2,500+ words)research-market-signals.md(2,500+ words)research-anecdotes-evidence.md(2,500+ words)research-pleasure-points.md(2,500+ words)
Phase 2: Market Analysis (4 files, 12,000+ total words)
analysis-competitor-framework.md(3,000+ words)analysis-market-sizing.md(3,000+ words)analysis-user-personas.md(3,000+ words)analysis-pricing-research.md(3,000+ words)
Phase 3: Solution Design (4 files, 12,000+ total words)
prd-mvp-features.md(3,000+ words)design-ux-specification.md(3,000+ words)analysis-value-proposition.md(3,000+ words)analysis-technical-feasibility.md(3,000+ words)
Phase 4: Technical Architecture (4 files, 16,000+ total words)
tech-system-architecture.md(4,000+ words)tech-infrastructure-design.md(4,000+ words)tech-security-architecture.md(4,000+ words)tech-development-plan.md(4,000+ words)
Phase 5: Security Architecture & Design (4 files, 16,000+ total words)
security-architecture-design.md(4,000+ words)security-threat-modeling.md(4,000+ words)security-requirements-specification.md(4,000+ words)security-compliance-planning.md(4,000+ words)
Phase 6: Business Model (4 files, 16,000+ total words)
business-model-canvas.md(4,000+ words)business-financial-model.md(4,000+ words)business-pricing-strategy.md(4,000+ words)business-growth-model.md(4,000+ words)
Phase 7: Implementation Planning (4 files, 20,000+ total words)
implementation-roadmap.md(5,000+ words)implementation-testing-strategy.md(5,000+ words)implementation-devops-plan.md(5,000+ words)implementation-launch-prep.md(5,000+ words)
Phase 8: Go-to-Market (4 files, 20,000+ total words)
marketing-launch-strategy.md(5,000+ words)marketing-content-plan.md(5,000+ words)marketing-acquisition-plan.md(5,000+ words)marketing-analytics-setup.md(5,000+ words)
Phase 9: Technology Choices (4 files, 16,000+ total words)
tech-serverless-architecture.md(4,000+ words)tech-stack-analysis.md(4,000+ words)tech-integration-patterns.md(4,000+ words)tech-cost-optimization-strategy.md(4,000+ words)
Phase 10: UI/UX Wireframes (9 files, 22,500+ total words)
wireframe-dashboard-overview.md(2,500+ words)wireframe-campaign-creation.md(2,500+ words)wireframe-automation-builder.md(2,500+ words)wireframe-contact-management.md(2,500+ words)wireframe-analytics-reporting.md(2,500+ words)wireframe-onboarding-experience.md(2,500+ words)information-architecture.md(2,500+ words)interaction-design-patterns.md(2,500+ words)overview-mockups.md(2,500+ words)
Phase 11: Visual Competitor Analysis (4 files, 14,000+ total words, 60+ screenshots)
analysis-competitor-ui-patterns.md(3,500+ words, 15+ screenshots)design-ux-flows-visual.md(3,500+ words, 10+ flow diagrams)design-system-components.md(3,500+ words, 20+ component examples)design-brand-visual-strategy.md(3,500+ words, 15+ mood boards)
Phase 12: Feature Specifications (8 files, 32,000+ total words)
prd-technical-specifications.md(4,000+ words)prd-feature-implementation.md(4,000+ words)prd-user-stories-detailed.md(4,000+ words)prd-testing-specifications.md(4,000+ words)prd-migration-specifications.md(4,000+ words)prd-deliverability-specifications.md(4,000+ words)prd-compliance-specifications.md(4,000+ words)prd-performance-specifications.md(4,000+ words)
Phase 13: UX/UI Design (6 files, 24,000+ total words)
design-mockups-specifications.md(4,000+ words)design-prototype-specifications.md(4,000+ words)design-pattern-library.md(4,000+ words)design-accessibility-guide.md(4,000+ words)design-onboarding-flows.md(4,000+ words)design-template-gallery.md(4,000+ words)
Phase 14: Design System (6 files, 24,000+ total words)
design-system-architecture.md(4,000+ words)design-system-components.md(4,000+ words)design-system-implementation.md(4,000+ words)design-system-governance.md(4,000+ words)design-system-email-components.md(4,000+ words)design-system-automation-components.md(4,000+ words)
Phase 15: MVP Implementation with Claude Code (4 files, 16,000+ total words + Working Code Output)
implementation-environment-setup.md(4,000+ words) + MANDATORY CLAUDE CODE PROMPTS β Working Next.js applicationimplementation-component-development.md(4,000+ words) + MANDATORY CLAUDE CODE PROMPTS β Working UI componentsimplementation-api-integration.md(4,000+ words) + MANDATORY CLAUDE CODE PROMPTS β Working API endpointsimplementation-testing-validation.md(4,000+ words) + MANDATORY CLAUDE CODE PROMPTS β Working test suite
Phase 16: Development Setup (4 files, 16,000+ total words)
setup-project-initialization.md(4,000+ words)setup-development-workflow.md(4,000+ words)setup-local-development.md(4,000+ words)setup-team-onboarding.md(4,000+ words)
Phase 17: MVP Development (6 files, 30,000+ total words)
development-core-features.md(5,000+ words)development-integrations.md(5,000+ words)development-frontend-guide.md(5,000+ words)development-backend-guide.md(5,000+ words)development-automation-templates.md(5,000+ words)development-support-system.md(5,000+ words)
Phase 18: Payment Integration (4 files, 16,000+ total words)
payment-stripe-integration.md(4,000+ words)billing-automation-system.md(4,000+ words)monetization-pricing-strategy.md(4,000+ words)revenue-analytics-portal.md(4,000+ words)
Phase 19: Support Materials Production (4 files, 16,000+ total words)
support-documentation-system.md(4,000+ words)user-onboarding-materials.md(4,000+ words)help-center-knowledge-base.md(4,000+ words)training-resources-guide.md(4,000+ words)
Phase 20: Testing & Validation (4 files, 16,000+ total words)
testing-execution-guide.md(4,000+ words)testing-qa-automation.md(4,000+ words)performance-load-testing.md(4,000+ words)quality-assurance-validation.md(4,000+ words)
Phase 21: Security Compliance (4 files, 16,000+ total words)
security-compliance-frameworks.md(4,000+ words)data-protection-privacy-policy.md(4,000+ words)security-monitoring-incident-response.md(4,000+ words)compliance-audit-certification.md(4,000+ words)
Phase 22: Beta Customer Acquisition (4 files, 16,000+ total words)
beta-customer-acquisition-strategy.md(4,000+ words)product-market-fit-validation.md(4,000+ words)feedback-collection-systems.md(4,000+ words)early-customer-success-programs.md(4,000+ words)
Phase 23: SEO & Content Marketing (4 files, 16,000+ total words)
seo-strategy-keyword-research.md(4,000+ words)content-marketing-editorial-calendar.md(4,000+ words)help-center-seo-optimization.md(4,000+ words)organic-growth-lead-generation.md(4,000+ words)
Phase 24: Marketing Launch (4 files, 16,000+ total words)
product-launch-campaign-strategy.md(4,000+ words)pr-media-outreach-plan.md(4,000+ words)community-social-engagement.md(4,000+ words)launch-analytics-tracking.md(4,000+ words)
Phase 25: Customer Success (4 files, 16,000+ total words)
customer-success-framework.md(4,000+ words)health-scoring-lifecycle-management.md(4,000+ words)advanced-onboarding-personalization.md(4,000+ words)retention-churn-prevention-advocacy.md(4,000+ words)
Phase 26: Growth & Scaling (4 files, 16,000+ total words)
growth-hacking-viral-mechanics.md(4,000+ words)product-led-growth-strategies.md(4,000+ words)team-infrastructure-scaling.md(4,000+ words)performance-operational-efficiency.md(4,000+ words)
Phase 27: Product Iteration (4 files, 16,000+ total words)
product-iteration-feedback-analysis.md(4,000+ words)competitive-intelligence-innovation.md(4,000+ words)technical-debt-platform-enhancement.md(4,000+ words)feature-roadmap-prioritization.md(4,000+ words)
Phase 28: Market Leadership (4 files, 16,000+ total words)
market-leadership-positioning.md(4,000+ words)thought-leadership-content-strategy.md(4,000+ words)innovation-labs-emerging-tech.md(4,000+ words)strategic-expansion-exit-planning.md(4,000+ words)
Meta-Documentation (3+ files, 9,000+ total words)
decisions/decision-log.md(3,000+ words)research/validation-tracker.md(3,000+ words)research/market-intelligence.md(3,000+ words)
TOTAL OUTPUT: 153+ files, 628,000+ words of researched content, 60+ visual assets
Visual Documentation Requirements
CRITICAL IMPORTANCE OF VISUAL RESEARCH: Starting from Phase 10, visual documentation becomes essential for creating a competitive product. Screenshots, mockups, and visual examples provide concrete evidence that text alone cannot convey.
Why Visual Documentation Matters:
- Competitor Interface Analysis: Screenshots reveal UI patterns, color schemes, and layout decisions that inspire better design choices
- User Flow Documentation: Visual flow diagrams communicate complex interactions more effectively than written descriptions
- Design System Components: Visual examples of buttons, forms, and components ensure consistent implementation
- Accessibility Validation: Screenshots with annotations demonstrate WCAG compliance and inclusive design
- Error State Documentation: Visual examples of error handling improve user experience consistency
Visual Asset Requirements by Phase:
- Phase 10: 60+ visual assets using @knowcode/screenshotfetch for screenshots and @knowcode/imgfetch for existing images
- Phase 10: Mockup descriptions and wireframe specifications
- Phase 11: Component library visual examples and style guides
- Phase 13: Implementation screenshots and progress documentation
- Phase 14: Testing evidence and validation screenshots
Best Practices for Visual Documentation:
- Always Include Alt Text: Every image must have descriptive alt text for accessibility
- Annotate Key Elements: Use arrows, highlights, and callouts to draw attention to important features
- Provide Context: Include captions explaining what the image demonstrates
- Maintain Consistency: Use consistent image sizes and formats throughout documentation
- Version Control: Include dates and version numbers on mockups and screenshots
Visual Documentation Implementation Guide:
Screenshot Capture (@knowcode/screenshotfetch)
For capturing screenshots of live websites and web applications:
// Install: npm install @knowcode/screenshotfetch
const { ScreenshotCapture } = require('@knowcode/screenshotfetch');
// Use for: Competitor homepages, dashboards, UI elements
// Output: High-quality screenshots with automatic cookie banner blocking
// Features: Built-in cookie consent handling, better reliability
Image Download (@knowcode/imgfetch)
For downloading existing images from URLs:
// Install: npm install @knowcode/imgfetch
const ImageFetcher = require('@knowcode/imgfetch');
// Use for: Logos, marketing materials, existing assets
// Output: Downloaded images from public URLs
When to Use Each Tool:
- @knowcode/screenshotfetch: When you need screenshots of web pages, interactive elements, or dynamic content (automatically handles cookie banners)
- @knowcode/imgfetch: When downloading existing images like logos, diagrams, or marketing materials
MANDATORY MARKDOWN STANDARDS FOR ALL DELIVERABLES
All 70+ markdown files MUST follow these standards for consistency and quality:
Visual Evidence Requirements
IMPORTANT: Throughout ALL phases, capture visual evidence when relevant:
- Image Storage: All images must be stored in
_images/directory within the same folder as the markdown file - Screenshot Guide: Use
@docs/prompts/screenshot-capture-guide.mdfor capture techniques - When to Capture:
- User complaints and testimonials (Phase 1)
- Competitor interfaces and features (Phase 2)
- UI/UX patterns and workflows (Phase 3)
- Error messages and pain points (All phases)
- Success examples and best practices (All phases)
Document Structure Requirements
- H1 Title: Start each file with clear
# Document Title - Overview Paragraph: Brief introduction immediately after title explaining document purpose
- Hierarchical Headings: Use H2 for main sections, H3 for subsections (never skip levels)
- Summary/Conclusion: End with key takeaways or next steps when appropriate
File Naming Standards
MANDATORY: All files must use lowercase with hyphens:
research-problem-discovery-plan.mdanalysis-competitor-framework.mdResearch_Problem_Discovery.mdcompetitor analysis.md
Content Quality Standards
- Active Voice: Write instructions in present tense, active voice
- Clear Language: Use concise, jargon-free explanations
- Examples Required: Include specific examples, citations, data points
- Lists & Tables: Use bullet points for unordered info, numbered lists for sequential steps
- Descriptive Links: Use
[See competitor analysis](analysis-competitor-framework.md)not "click here"
WebSearch Citation Requirements
UNIVERSAL CITATION STANDARDS - Apply to ALL content types across ALL phases:
- Source Attribution: Every claim must cite specific WebSearch results WITH EXACT URLS
- Link Format: Use descriptive link text with sources AND DIRECT LINKS
- Data Validation: Include dates, source credibility, cross-verification notes
- Quote Integration: Use direct quotes from research with proper attribution AND SOURCE URLS
- MANDATORY URL VERIFICATION: Every testimonial, quote, and claim MUST include the exact URL where found
- NO FABRICATED CONTENT: All content must be verifiable through WebSearch results
- SCREENSHOT VERIFICATION: When capturing user testimonials, include visible URLs in screenshots
FACT-CHECKING MANDATE FOR ALL PHASES:
- Statistical Claims: Revenue figures, market sizes, growth rates β WebSearch source required
- Competitor Analysis: Feature comparisons, pricing data, customer counts β WebSearch verification mandatory
- Industry Trends: Technology adoption, user behaviors, market shifts β WebSearch documentation required
- User Testimonials: Reviews, complaints, success stories β WebSearch URLs mandatory
- Technical Specifications: API capabilities, integration features, system requirements β WebSearch validation required
- Business Intelligence: Company valuations, funding rounds, executive statements β WebSearch sources mandatory
CITATION FORMAT STANDARDS:
**Claim**: "ActiveCampaign raised prices by 40% in 2024"
**Source**: [ActiveCampaign Pricing Update](https://activecampaign.com/pricing-2024) - Verified July 2024
**Quote**: "Users report 67% dissatisfaction with new pricing"
**Source**: [Reddit Discussion Thread](https://reddit.com/r/emailmarketing/activecampaign-revolt) - 847 comments analyzed
Code & Technical Standards
- Language Specification: Always specify language for syntax highlighting
- Comment Inclusion: Add explanatory comments for complex examples
- Example Quality: Show both correct and incorrect usage when relevant
Accessibility Compliance
- Heading Hierarchy: Never skip heading levels (H1βH2βH3, not H1βH3)
- Descriptive Text: Use meaningful descriptions for all links and references
- Screen Reader Friendly: Ensure all content is accessible without visual context
QUALITY GATE: Each markdown file will be validated against these standards before considering the phase complete.
UNIVERSAL CITATION REQUIREMENTS FOR ALL PHASES
MANDATORY FOR PHASES 4-27: All phases beyond the initial research phases (1-3) must include comprehensive URL citation requirements for domain-specific content:
- Technical Phases (4, 9-17): All code examples, architecture patterns, framework specifications, performance benchmarks, and technical standards MUST include exact URLs to official documentation, technical case studies, and verified implementation guides
- Security Phases (5, 20): All security frameworks, threat assessments, compliance requirements, testing methodologies, and incident procedures MUST include exact URLs to official security standards, regulatory documentation, and industry best practices
- Business Phases (6, 18-27): All financial data, market projections, pricing strategies, growth metrics, and business model assumptions MUST include exact URLs to industry reports, financial analyses, and business case studies
- Design/UX Phases (13-14): All design patterns, UX principles, accessibility standards, and user research findings MUST include exact URLs to design resources, UX studies, and best practice guides
- Marketing/Growth Phases (21-27): All marketing strategies, channel effectiveness data, customer acquisition costs, and growth tactics MUST include exact URLs to marketing case studies, industry benchmarks, and promotional strategy resources
IMPLEMENTATION NOTE: Each "Claude Code Instructions" section in phases 4-27 inherently requires URL citation for all domain-specific claims, data, and recommendations relevant to that phase's focus area.
VISUAL DOCUMENTATION IMPLEMENTATION GUIDE
CRITICAL FOR ALL PHASES: Visual documentation enhances understanding throughout the research process. Phase 8+ requires extensive screenshots.
Visual Evidence by Phase
Phase 1-3: Capture supporting evidence (10-20 images per phase)
- User complaints, forum discussions
- Competitor examples
- Market trends and data visualizations
Phase 4-7: Technical and business diagrams (5-10 images per phase)
- Architecture diagrams
- Business model visualizations
- Process flows
Phase 10+: Extensive visual documentation (60+ images)
- Detailed competitor UI analysis
- Complete design system documentation
- Implementation progress screenshots
Follow these exact steps:
Image Capture Setup
Install @knowcode/imgfetch:
npm install @knowcode/imgfetchCreate Image Directory Structure:
docs/[phase-number]-[phase-name]/_images/ βββ [competitor-name]/ # e.g., activecampaign/, mailchimp/ βββ evidence/ # For user complaints, testimonials βββ ui-patterns/ # For general UI pattern examples βββ workflows/ # For flow diagrams and sequences βββ components/ # For component examples βββ brand/ # For branding and visual strategyIMPORTANT: The
_images/directory must be at the same level as the markdown files
Screenshot Capture Process
Review the Screenshot Guide: Consult
@docs/prompts/screenshot-capture-guide.mdfor:- Cookie banner removal techniques
- Batch processing strategies
- Error handling approaches
- Performance optimization
Create a capture script using @knowcode/screenshotfetch:
const { ScreenshotCapture } = require('@knowcode/screenshotfetch'); // Example: Capture competitor homepage const capture = new ScreenshotCapture(); await capture.init(); await capture.captureScreenshot({ url: 'https://www.activecampaign.com', output: './docs/10-visual-analysis/_images/activecampaign/homepage.png', width: 1200, height: 800, fullPage: false, waitFor: 2000 }); await capture.close();Systematic Capture List (minimum requirements by phase):
- Phase 10: 60+ screenshots (15+ per markdown file)
- Phase 10: 30+ mockup examples
- Phase 11: 40+ component examples
- Phase 13: 20+ implementation screenshots
- Phase 14: 20+ testing evidence screenshots
Image Embedding Format
MANDATORY: Every image must be embedded with this exact format:

*Figure X: Caption explaining the significance of this image in context.*
Path Requirements:
- Always use relative paths starting with
./_images/ - The
_images/folder must be in the same directory as the markdown file - Never use absolute paths or paths starting with
/
Example:

*Figure 1: ActiveCampaign's dashboard demonstrates enterprise-focused information density with 12+ metric cards competing for user attention.*
Image Requirements
Naming Convention:
platform-feature-variant-state.png- Examples:
mailchimp-email-editor-main.png,convertkit-button-primary-hover.png
- Examples:
Alt Text Requirements:
- Describe what the image shows
- Include platform name
- Mention key UI elements visible
- Note any significant patterns or issues
Image Organization:
- Group by competitor for platform-specific analysis
- Use feature categories for cross-platform comparisons
- Maintain consistent file sizes (typically 1200px width for full screenshots)
Caption Standards:
- Start with "Figure N:"
- Explain why this screenshot is significant
- Connect to analysis in the text
- Keep under 2 lines
Phase-Specific Visual Requirements
Phase 1 (40+ images): Problem Discovery Evidence
- 10+ pricing complaint screenshots from forums/Reddit
- 10+ complexity frustration examples
- 10+ alternative seeking discussions
- 10+ feature overload interface examples
Phase 2 (20+ images): Market Analysis
- 8+ competitor homepage/pricing screenshots
- 5+ market data visualizations
- 5+ user review screenshots
- 2+ persona-related visuals
Phase 3 (15+ images): Solution Design
- 10+ wireframe sketches
- 5+ user flow diagrams
- Value proposition visualizations
Phase 8 (60+ images): Visual Competitor Analysis
- 15+ competitor interface overviews
- 10+ email editor comparisons
- 10+ automation builder examples
- 10+ dashboard and analytics views
- 5+ mobile interface examples
- 10+ component pattern examples
Phase 12 (30+ images): UX/UI Design
- Mockup examples for each major feature
- Responsive design demonstrations
- Interaction state visualizations
Phase 13 (40+ images): Design System
- Component library examples
- Design token visualizations
- Pattern library demonstrations
Verification Checklist
Before marking any phase with visual requirements complete:
- All required images captured and saved in
_images/directory at same level as markdown - Every image has descriptive alt text for accessibility
- All images are embedded in the relevant markdown sections
- Figure captions explain significance
- Image paths are relative (
./_images/) and correct - Total image count meets or exceeds phase requirements
- Cookie banners removed using techniques from screenshot-capture-guide.md
- Images organized in appropriate subdirectories
PHASE 1: PROBLEM DISCOVERY EXECUTION PROTOCOL
Initial Product Context
Product Concept: NudgeCampaign - A focused email marketing platform with drag-and-drop editor, newsletter templates, visual automation builder, and behavioral tracking. Simplified alternative to complex, expensive tools like ActiveCampaign.
# Problem Definition
PROBLEM_DOMAIN: "Cost-effective email campaign tools for simplified marketing automation"
INITIAL_HYPOTHESIS: "ActiveCampaign and similar tools are overpriced and feature-bloated for most users"
TARGET_USERS: "Small businesses and software companies needing automated email marketing"
CURRENT_PAIN: "Existing tools are too complex and expensive for basic email automation needs"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 1
Claude Code Instructions: Execute ALL 8 WebSearch queries below sequentially. Use results to create 4 comprehensive markdown documents. DO NOT PROCEED to Phase 2 until Phase 1 Complete checklist is satisfied.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Pricing Pain Research
Query 1: "ActiveCampaign too expensive" pricing complaints reddit 2024 2025
Query 2: "email marketing tools overpriced" "small business" forum complaints
Query 3: "Mailchimp vs ActiveCampaign" pricing comparison "too costly"
2. Feature Complexity Research
Query 4: "email marketing tools too complicated" user experience complaints
Query 5: "simple email automation" alternatives "drag and drop" affordable
3. Market Gap Analysis
Query 6: "email marketing" pain points "too many features" bloated software
Query 7: "newsletter tools" comparison "basic automation" vs "advanced features"
Query 8: "email marketing platform" "stripped down" minimal features demand
4. Positive Sentiment & Success Research
Query 9: "email marketing success stories" case studies revenue ROI testimonials
Query 10: "GetResponse customer testimonials" quotes success stories revenue
Query 11: "Mailchimp success stories" customer testimonials case studies ROI
Query 12: "email marketing case studies" quantified results revenue increase conversions
CRITICAL VERIFICATION REQUIREMENTS
MANDATORY VERIFICATION PROCESS FOR ALL TESTIMONIALS:
- WEBSEARCH DISCOVERY: Find testimonials only through WebSearch tool results
- WEBFETCH VERIFICATION: Use WebFetch tool to verify quote exists on the claimed page exactly as written
- EXACT QUOTE MATCHING: Quote must match word-for-word what appears on the source page - NO modifications
- COMPANY/PERSON VERIFICATION: Customer name and company must be real and verifiable from the source
- SCREENSHOT CAPTURE: Use @knowcode/screenshotfetch to capture screenshots showing the actual quote on the webpage
- SOURCE ACCESSIBILITY: URL must be publicly accessible and load correctly at time of verification
- CUSTOMER NAME INCLUSION: Include real customer names and companies when available in source
SCREENSHOT IMPLEMENTATION:
- Tool: Use @knowcode/screenshotfetch for all screenshot capture (NOT Puppeteer)
- Cookie Handling: @knowcode/screenshotfetch automatically blocks cookie consent banners
- Verification: Screenshots must show the actual quote on the actual webpage
- Naming: Follow pattern
[category]-[type]-[number].png(e.g.,testimonial-pricing-01.png) - Storage: Save to
_images/directory at same level as markdown file
FABRICATION WARNING:
- NEVER create fictional quotes or testimonials
- NEVER attribute real quotes to wrong sources
- NEVER combine quotes from different sources
- NEVER modify quotes to sound better or fix grammar
- NEVER paraphrase or summarize customer feedback
- ONLY use exact quotes found through WebSearch with URLs verified via WebFetch
- ALL testimonials must be traceable to original source with screenshot proof
DELIVERABLE SPECIFICATIONS - CREATE 6 MARKDOWN FILES
After executing ALL 12 WebSearch queries above, create these files with exact specifications:
1.1 Digital Problem Discovery Plan (research-problem-discovery-plan.md)
WORD COUNT: Exactly 2,500+ words
STRUCTURE REQUIREMENTS:
- Section 1: Executive Summary (400 words) - Problem discovery methodology overview
- Section 2: WebSearch Findings Analysis (800 words) - Detailed analysis from all 8 queries above with specific citations
- Section 3: Pricing Pain Documentation (400 words) - ActiveCampaign/Mailchimp complaints analysis
- Section 4: Feature Complexity Analysis (400 words) - User experience pain points from research
- Section 5: Market Gap Validation (300 words) - Evidence of demand for simpler tools
- Section 6: Research Methodology Framework (200 words) - Systematic approach used
MANDATORY CONTENT:
- Direct quotes from WebSearch results (minimum 15 citations)
- Specific Reddit threads, forum posts, review sites referenced
- Quantified data on complaint frequency and sentiment
- Platform-specific research strategies (Reddit r/entrepreneur, r/smallbusiness, etc.)
- Timeline for 7-day research execution
- Hypothesis validation criteria with supporting evidence
1.2 Digital Investigation Guide (research-digital-investigation-guide.md)
WORD COUNT: Exactly 2,500+ words
STRUCTURE REQUIREMENTS:
- Section 1: Platform Research Strategies (600 words) - Reddit, HackerNews, IndieHackers, Discord
- Section 2: Search Operators & Techniques (500 words) - Advanced search methods for each platform
- Section 3: Review Mining Framework (500 words) - G2, Capterra, Trustpilot analysis methods
- Section 4: Social Listening Setup (400 words) - Brand mention monitoring strategies
- Section 5: Data Triangulation Methods (300 words) - Validating findings across sources
- Section 6: Research Documentation Templates (200 words) - Standardized capture formats
IMPLEMENTATION GUIDE: For detailed step-by-step procedures, refer to @docs/private/guides/research/digital-investigation-guide.md - Comprehensive platform research across Reddit, social media, and review sites with systematic data collection techniques.
MANDATORY CONTENT:
- Specific subreddits: r/entrepreneur, r/smallbusiness, r/marketing, r/SaaS
- Discord communities: Indie Hackers, SaaS Growth, Email Marketing
- Review site analysis: G2.com ActiveCampaign reviews, Capterra complaints
- Twitter/X search strategies for real-time complaints
- YouTube comment analysis for tutorial-related pain points
1.3 Problem Statement Validation Template (problem-statement-template.md)
WORD COUNT: Exactly 2,500+ words
STRUCTURE REQUIREMENTS:
- Section 1: Problem Definition Framework (500 words) - Structure for documenting problems
- Section 2: Digital Evidence Collection (600 words) - Methods for gathering proof online
- Section 3: Market Size Indicators (400 words) - Community sizes, discussion frequency metrics
- Section 4: Current Solutions Analysis (500 words) - Existing tool shortcomings documentation
- Section 5: Cost/Impact Quantification (300 words) - Financial impact analysis from research
- Section 6: Validation Checklist (200 words) - Go/no-go criteria framework
IMPLEMENTATION GUIDE: For detailed step-by-step procedures, refer to @docs/private/guides/research/problem-validation-guide.md - Evidence-based problem validation with quantifiable metrics and systematic go/no-go decision frameworks.
MANDATORY CONTENT:
- Template for documenting problem statements with WebSearch validation
- Metrics for measuring problem frequency (posts per month, upvotes, engagement)
- Framework for analyzing competitor shortcomings from reviews
- Methods for quantifying willingness to pay from forum discussions
- Timeline indicators and market readiness signals
1.4 Market Signal Research Framework (research-market-signals.md)
WORD COUNT: Exactly 2,500+ words
STRUCTURE REQUIREMENTS:
- Section 1: Search Trend Analysis (500 words) - Google Trends methodology and interpretation
- Section 2: Community Monitoring Strategy (600 words) - Reddit, forum, Discord tracking systems
- Section 3: Competitor Intelligence Framework (500 words) - Support ticket analysis, feature requests
- Section 4: Social Media Sentiment Tracking (400 words) - Twitter, LinkedIn complaint monitoring
- Section 5: Industry Report Discovery (300 words) - Finding and analyzing market research
- Section 6: Signal Interpretation Guidelines (200 words) - Distinguishing noise from real signals
MANDATORY CONTENT:
- Specific Google Trends queries for email marketing tools
- Reddit monitoring setup for r/entrepreneur, r/smallbusiness, r/marketing
- Competitor analysis targets: ActiveCampaign, Mailchimp, ConvertKit, Drip
- Social listening tools and manual monitoring techniques
- Industry report sources: Gartner, Forrester, HubSpot State of Marketing
- Framework for measuring signal strength and reliability
1.5 Visual Anecdotes & Evidence Collection (research-anecdotes-evidence.md)
WORD COUNT: Exactly 2,500+ words
VISUAL REQUIREMENTS: 40+ screenshots/images
IMAGE STORAGE: ./docs/01-problem-discovery/_images/
STRUCTURE REQUIREMENTS:
- Section 1: Pricing Complaint Evidence (600 words) - Screenshots of price increase complaints
- Section 2: Complexity Frustrations (600 words) - Visual evidence of user confusion
- Section 3: Alternative Seeking Behavior (500 words) - Screenshots of migration discussions
- Section 4: Feature Overload Examples (500 words) - Interface complexity documentation
- Section 5: User Success Stories (400 words) - What users want instead
- Section 6: Evidence Synthesis (400 words) - Key patterns from visual research
MANDATORY CONTENT:
- 40+ screenshots from Reddit, Twitter, review sites, and forums WITH VERIFIED URLS
- Categorized visual evidence: pricing (10+), complexity (10+), alternatives (10+), frustrations (10+)
- Direct quotes with screenshot context showing user pain points WITH SOURCE URLS
- Visual proof of ActiveCampaign 40% price increases WITH DOCUMENTATION LINKS
- CRITICAL: ALL testimonials and complaints MUST be real and include the exact URL where found
- NO FABRICATED CONTENT: Every quote must be verifiable through WebSearch results
- URL VERIFICATION: Include direct links to Reddit posts, forum discussions, review sites
- Screenshots of users seeking simpler alternatives
- Beautified presentation following beautiful-documentation-design.md guidelines
CAPTURE METHODOLOGY:
- MANDATORY TOOL: Use @knowcode/screenshotfetch for ALL screenshot capture (NOT Puppeteer)
- Cookie Banner Handling: @knowcode/screenshotfetch automatically blocks cookie consent banners
- Implementation: Create capture scripts using ScreenshotCapture class with proper initialization
- Verification Step: Use WebFetch tool to verify quote exists on page before capturing screenshot
- Storage: Save all images to
_images/subdirectory at same level as markdown file - Naming Convention: Follow pattern
[category]-[type]-[number].png(e.g.,pricing-complaint-01.png) - URL Documentation: Include exact source URL for every screenshot in markdown
- Fallback Strategy: If review sites block automated capture, document URLs for manual verification
1.6 Positive User Experience Research (research-pleasure-points.md)
WORD COUNT: Exactly 2,500+ words
VISUAL REQUIREMENTS: 30+ screenshots/images
IMAGE STORAGE: ./docs/01-problem-discovery/_images/pleasure-points/
STRUCTURE REQUIREMENTS:
- Section 1: User Success Testimonials (600 words) - Screenshots of positive user reviews and testimonials
- Section 2: Feature Appreciation Evidence (500 words) - What users love about current tools
- Section 3: Successful Workflow Examples (500 words) - Screenshots of users praising specific workflows
- Section 4: Loyalty & Retention Factors (400 words) - Why users stay with platforms
- Section 5: Competitive Advantages Analysis (300 words) - Features that create strong differentiation
- Section 6: Pleasure Point Synthesis (200 words) - Key patterns from positive research
MANDATORY CONTENT:
- 30+ screenshots from positive reviews, success stories, and testimonials WITH VERIFIED URLS
- Categorized evidence: workflows (8+), features (8+), testimonials (8+), success stories (6+)
- Direct quotes showing what users love about existing platforms WITH SOURCE URLS
- Evidence of features that create user delight and satisfaction
- CRITICAL: ALL testimonials and quotes MUST be real and include the exact URL where found
- NO FABRICATED CONTENT: Every quote must be verifiable through WebSearch results
- URL VERIFICATION: Include direct links to Reddit posts, forum discussions, review sites
- WEBFETCH VERIFICATION: Use WebFetch tool to verify each quote exists on claimed URL before including
- EXACT QUOTES ONLY: Never paraphrase, summarize, or modify customer quotes
- CUSTOMER NAME VERIFICATION: Include real customer names and companies when available
- Screenshots of successful onboarding and user experience examples
- Documentation of competitive advantages that users refuse to give up
- Cross-reference with pain points to identify improvement opportunities
CAPTURE METHODOLOGY:
- MANDATORY TOOL: Use @knowcode/screenshotfetch for ALL screenshot capture (NOT Puppeteer)
- Cookie Banner Handling: @knowcode/screenshotfetch automatically blocks cookie consent banners
- Verification Protocol: Use WebFetch tool to verify quote exists on page before capturing screenshot
- Focus Areas: 4-5 star reviews, positive community discussions, case studies with metrics
- Implementation: Create ScreenshotCapture scripts with proper async/await handling
- Storage: Save to
_images/pleasure-points/subdirectory at same level as markdown file - Naming Convention: Follow pattern
pleasure-[category]-[number].png(e.g.,pleasure-workflow-01.png) - URL Documentation: Include exact source URL for every testimonial in markdown
- Quality Standards: Only capture screenshots that show verifiable, authentic customer feedback
PHASE 1 COMPLETION CHECKLIST
Before proceeding to Phase 2, Claude Code must verify:
- ALL 12 WebSearch queries executed and documented (8 pain + 4 pleasure)
- 6 markdown files created with exact word counts (15,000+ total words)
- Minimum 15 WebSearch citations per document
- Specific competitor names referenced (ActiveCampaign, Mailchimp, ConvertKit, Drip)
- Reddit communities documented (r/entrepreneur, r/smallbusiness, r/marketing, r/SaaS)
- Review sites analyzed (G2.com, Capterra, Trustpilot)
- Pricing pain evidence collected and quantified
- Feature complexity complaints documented with sources
- 40+ pain point screenshots captured using @knowcode/screenshotfetch and saved in
./docs/01-problem-discovery/_images/ - 30+ pleasure point screenshots captured using @knowcode/screenshotfetch and saved in
./docs/01-problem-discovery/_images/pleasure-points/ - ALL testimonials verified using WebFetch tool before inclusion
- ALL quotes match word-for-word what appears on source pages
- ALL source URLs verified as publicly accessible and loading correctly
- Real customer names and companies included when available in sources
- NO fabricated, paraphrased, or modified testimonials included
- Positive user testimonials and success stories documented with verified URLs
- Features that create user loyalty and satisfaction identified through verified sources
- Cross-referenced pain points with pleasure points for balanced analysis using real data
- All images properly categorized with clear naming conventions following [category]-[type]-[number].png pattern
- Screenshot capture used @knowcode/screenshotfetch with automatic cookie banner blocking
- Cookie consent banners successfully blocked in all captured screenshots
- CITATION VERIFICATION: Every statistical claim includes exact WebSearch URL
- FACT-CHECK COMPLETE: All market data, competitor info, and user testimonials verified with sources
- ZERO UNSOURCED CONTENT: No fabricated claims or unverifiable assertions
PROGRESSION TRIGGER: Phase 1 Complete - Proceed to Phase 2
PHASE 2: MARKET ANALYSIS EXECUTION PROTOCOL
Market Research Context (Built on Phase 1)
Using validated findings from Phase 1 research, now execute comprehensive competitive and market analysis.
# Research Foundation from Phase 1
VALIDATED_PROBLEM: "Email marketing tools are overpriced and feature-bloated for basic automation needs"
TARGET_MARKET: "Small businesses and SaaS companies needing simple email automation"
PRICE_SENSITIVITY: "Users complaining about $50-300/month costs for basic features"
FEATURE_COMPLEXITY: "Users want drag-and-drop simplicity without advanced CRM features"
COMPETITOR_GAPS: "No affordable, simplified alternative to ActiveCampaign/Mailchimp"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 2
Claude Code Instructions: Execute ALL 12 WebSearch queries below sequentially. Use results to create 5 comprehensive markdown documents. DO NOT PROCEED to Phase 3 until Phase 2 Complete checklist is satisfied.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Competitive Landscape Research
Query 1: "ActiveCampaign competitors" pricing comparison 2024 2025
Query 2: "Mailchimp alternatives" "small business" affordable email marketing
Query 3: "ConvertKit vs Drip vs ActiveCampaign" feature comparison
Query 4: "email marketing tools" market share revenue "industry report"
2. Market Sizing & Industry Analysis
Query 5: "email marketing software market size" 2024 growth projections
Query 6: "small business email marketing" spending budget statistics
Query 7: "SaaS email automation" market segments TAM SAM
3. User Persona & Behavior Research
Query 8: "small business owner" email marketing challenges needs survey
Query 9: "startup marketing automation" user behavior patterns requirements
Query 10: "email marketing ROI" small business case studies results
4. AI Features & Competitive Intelligence Research
Query 11: "ActiveCampaign AI features" machine learning "147 features" automation pricing 2024
Query 12: "Mailchimp vs ConvertKit vs MailerLite" AI features comparison machine learning automation 2024
DELIVERABLE SPECIFICATIONS - CREATE 5 MARKDOWN FILES
After executing ALL 12 WebSearch queries above, create these files with exact specifications:
2.1 Competitive Intelligence Framework (analysis-competitor-framework.md)
WORD COUNT: Exactly 3,000+ words
VISUAL REQUIREMENTS: 10+ competitor screenshots
IMAGE STORAGE: ./docs/02-market-analysis/_images/
STRUCTURE REQUIREMENTS:
- Section 1: Competitor Landscape Overview (600 words) - Market leaders and challengers analysis
- Section 2: Direct Competitors Deep Dive (800 words) - ActiveCampaign, Mailchimp, ConvertKit analysis
- Section 3: Indirect Competitors Mapping (400 words) - CRM tools, marketing platforms competing for users
- Section 4: Feature Comparison Matrix (600 words) - Comprehensive feature analysis across 8+ competitors
- Section 5: Pricing Intelligence Analysis (400 words) - Detailed pricing model comparison
- Section 6: Competitive Gap Analysis (200 words) - Opportunities identified through research
IMPLEMENTATION GUIDE: For detailed step-by-step procedures, refer to @docs/private/guides/research/competitor-analysis-guide.md - Systematic competitive intelligence gathering and analysis with SWOT frameworks and market positioning strategies.
MANDATORY CONTENT:
- Specific competitors: ActiveCampaign, Mailchimp, ConvertKit, Drip, Klaviyo, GetResponse, AWeber, Constant Contact
- Pricing data for each competitor (current 2024/2025 rates) with pricing page screenshots
- Feature matrices comparing automation, templates, analytics, integrations
- Customer sentiment analysis from G2, Capterra, Trustpilot reviews (capture review screenshots)
- Market share data and revenue estimates where available
- SWOT analysis for top 5 competitors with WebSearch citations
- Visual evidence: competitor homepages, pricing pages, key features
2.2 Market Sizing Analysis (analysis-market-sizing.md)
WORD COUNT: Exactly 3,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: TAM Calculation Methodology (500 words) - Total addressable market research approach
- Section 2: Global Email Marketing Market (600 words) - Industry size, growth, projections to 2027
- Section 3: SAM Analysis (600 words) - Serviceable addressable market for small business segment
- Section 4: SOM Projections (500 words) - Serviceable obtainable market scenarios (1%, 5%, 10%)
- Section 5: Market Growth Indicators (500 words) - Trend analysis and growth drivers
- Section 6: Regional Market Breakdown (300 words) - US, EU, global market distribution
MANDATORY CONTENT:
- Industry reports: Gartner, Forrester, Statista, Grand View Research citations
- Market size figures: $X billion TAM with 2024-2027 CAGR projections
- Small business email marketing spending statistics
- SaaS email automation market segments and sizing
- Growth drivers: remote work, digital transformation, e-commerce growth
- Competitive market share distribution and concentration analysis
2.3 User Persona Research (analysis-user-personas.md)
WORD COUNT: Exactly 3,000+ words
VISUAL REQUIREMENTS: 5+ persona-related screenshots
IMAGE STORAGE: ./docs/02-market-analysis/_images/
STRUCTURE REQUIREMENTS:
- Section 1: Persona Research Methodology (400 words) - Data collection and analysis approach
- Section 2: Primary Persona - Small Business Owner (600 words) - Demographics, needs, pain points
- Section 3: Secondary Persona - SaaS Marketing Manager (600 words) - Role-specific requirements
- Section 4: Tertiary Persona - E-commerce Marketer (600 words) - Industry-specific needs
- Section 5: Persona Validation & Insights (500 words) - Cross-persona patterns and differences
- Section 6: Decision-Making Framework (300 words) - How personas evaluate and purchase tools
MANDATORY CONTENT:
- Demographics: company size, industry, role, budget authority
- Workflow patterns: current email marketing processes and tools used
- Jobs-to-be-done: specific automation needs and marketing goals
- Pain points: frustrations with current tools (price, complexity, features)
- Decision criteria: evaluation factors and purchase influencers
- Budget constraints: spending patterns and cost sensitivity analysis
2.4 Pricing Strategy Research (analysis-pricing-research.md)
WORD COUNT: Exactly 3,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Competitive Pricing Landscape (600 words) - Current market pricing analysis
- Section 2: Pricing Model Analysis (600 words) - Per-contact vs flat-rate vs feature-based models
- Section 3: Price Sensitivity Research (600 words) - Willingness to pay analysis from user research
- Section 4: Value-Based Pricing Opportunities (600 words) - ROI analysis and value perception
- Section 5: Pricing Strategy Recommendations (400 words) - Optimal pricing approach based on research
- Section 6: Price Testing Framework (200 words) - Methods for validating pricing decisions
MANDATORY CONTENT:
- Competitor pricing: ActiveCampaign ($29-$149+), Mailchimp ($10-$300+), ConvertKit ($29-$79+)
- Price sensitivity analysis from forum discussions and reviews
- Value perception research: what features justify higher pricing
- Freemium vs paid model analysis and conversion rate expectations
- Enterprise pricing research and small business budget constraints
- Price elasticity indicators and optimal price point recommendations
2.5 Comprehensive Competitor Features Matrix (analysis-competitor-features-matrix.md)
WORD COUNT: Exactly 3,000+ words
VISUAL REQUIREMENTS: 15+ AI feature screenshots and comparison tables
IMAGE STORAGE: ./docs/02-market-analysis/_images/
STRUCTURE REQUIREMENTS:
- Section 1: Matrix Methodology Building on Framework (500 words) - How this builds on
analysis-competitor-framework.mdfindings - Section 2: Comprehensive Feature Grid (800 words) - 5 validated competitors with complete feature analysis
- Section 3: AI Features Deep Dive (800 words) - AI capabilities analysis targeting complexity reduction
- Section 4: Feature-to-Pain-Point Resolution (400 words) - Direct mapping to Phase 1 pain points and competitor framework gaps
- Section 5: Strategic Feature Positioning (300 words) - 30 essential features vs 147 bloat features approach
- Section 6: Competitive Feature Advantages (200 words) - Opportunities from competitor framework weaknesses
MANDATORY CONTENT:
- Reference Integration: Minimum 15 specific findings from
analysis-competitor-framework.md - Competitor Base: ActiveCampaign, Mailchimp, ConvertKit, MailerLite, Brevo (from competitor framework)
- AI Feature Categories: Email composition AI, send time optimization, predictive analytics, smart segmentation
- Usage Reality Mapping: Which features users actually need vs are forced to pay for (building on framework's <30% usage finding)
- Feature-to-Pricing Analysis: How AI features contribute to competitor pricing complexity
- Strategic Gaps: AI features that solve Phase 1 pain points but are inaccessible due to pricing
- Visual Evidence: Screenshots of AI features interfaces with cost analysis annotations
PHASE 2 COMPLETION CHECKLIST
Before proceeding to Phase 3, Claude Code must verify:
- ALL 12 WebSearch queries executed and documented with citations
- 5 markdown files created with exact word counts (15,000+ total words)
- 20+ screenshots captured and saved in
./docs/02-market-analysis/_images/ - Market size >$10B TAM identified through industry research
- 8+ specific competitors analyzed with pricing and features (with screenshots)
- Comprehensive features matrix created with AI features analysis and cross-references to competitor framework
- 3 detailed user personas developed from research data
- Price sensitivity patterns documented with forum/review evidence
- Competitive gaps identified with supporting research citations
- Growth projections backed by industry trend analysis
- CITATION VERIFICATION: Every competitor analysis claim includes exact WebSearch URL
- PRICING DATA VERIFIED: All pricing information sourced from official websites with URLs
- MARKET SIZE SOURCED: All market sizing figures include exact research report URLs
- USER TESTIMONY VERIFIED: All user quotes include forum/review URLs
PROGRESSION TRIGGER: Phase 2 Complete - Proceed to Phase 3
PHASE 3: SOLUTION DESIGN EXECUTION PROTOCOL
Solution Context (Built on Phase 1-2 Research)
Using validated market research from Phases 1-2, now design specific product solution.
# Research-Validated Insights
MARKET_SIZE: "$15B+ email marketing software TAM with 12%+ CAGR"
COMPETITIVE_GAPS: "No affordable ($15-50/month), simplified email automation for SMBs"
USER_PRIORITIES: "Drag-and-drop editor, behavioral triggers, affordable pricing"
PRICE_SENSITIVITY: "Users want <$50/month vs ActiveCampaign $149+"
TECHNICAL_PREFERENCES: "Cloud-based, integrations with Shopify/WordPress, mobile-responsive"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 3
Claude Code Instructions: Execute ALL 8 WebSearch queries below sequentially. Use results to create 4 comprehensive markdown documents. DO NOT PROCEED to Phase 4 until Phase 3 Complete checklist is satisfied.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Feature Requirements Research
Query 1: "email marketing software" "must have features" small business requirements
Query 2: "drag and drop email editor" user experience best practices 2024
Query 3: "email automation workflows" small business use cases examples
2. Technical Architecture Research
Query 4: "email marketing platform" technical architecture scalability requirements
Query 5: "email deliverability" best practices infrastructure requirements
3. User Experience Research
Query 6: "email marketing UX design" usability patterns interface examples
Query 7: "simple email automation" user interface complaints preferences
Query 8: "email marketing onboarding" user experience flow examples
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
After executing ALL 8 WebSearch queries above, create these files with exact specifications:
3.1 MVP Product Requirements (prd-mvp-features.md)
WORD COUNT: Exactly 3,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Core Feature Definition (600 words) - Must-have features for MVP launch
- Section 2: Feature Prioritization Matrix (500 words) - Research-based priority ranking
- Section 3: User Stories & Acceptance Criteria (600 words) - Detailed requirements
- Section 4: Success Metrics & KPIs (400 words) - Measurable outcomes
- Section 5: Non-Features & Scope Exclusions (400 words) - What NOT to build in MVP
- Section 6: Competitive Differentiation (500 words) - How features address competitor gaps
MANDATORY CONTENT:
- Drag-and-drop email editor specifications with template library
- Visual automation workflow builder with behavioral triggers
- Contact management with segmentation capabilities
- Email analytics dashboard with deliverability tracking
- Integration requirements: Shopify, WordPress, Zapier, webhooks
- Mobile-responsive design requirements
- User stories for 3 personas identified in Phase 2
3.2 UX Design Specification (design-ux-specification.md)
WORD COUNT: Exactly 3,000+ words
VISUAL REQUIREMENTS: 15+ wireframe/mockup images
IMAGE STORAGE: ./docs/03-solution-design/_images/
STRUCTURE REQUIREMENTS:
- Section 1: User Journey Mapping (600 words) - Complete user flows from signup to campaign
- Section 2: Information Architecture (500 words) - Navigation, content organization
- Section 3: Interface Design Patterns (600 words) - UI components and interactions
- Section 4: Wireframe Specifications (600 words) - Key screen layouts and functionality
- Section 5: Accessibility & Usability (400 words) - WCAG compliance and usability standards
- Section 6: Mobile Experience Design (400 words) - Responsive design requirements
MANDATORY CONTENT:
- Onboarding flow: account setup β template selection β first campaign
- Email editor interface: drag-drop components, template library, preview modes
- Automation builder: visual workflow canvas, trigger selection, condition logic
- Dashboard design: campaign overview, analytics, contact management
- Accessibility standards: WCAG 2.1 AA compliance, keyboard navigation
- Mobile breakpoints and responsive behavior specifications
3.3 Value Proposition Analysis (analysis-value-proposition.md)
WORD COUNT: Exactly 3,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Customer Jobs Analysis (600 words) - What users are trying to accomplish
- Section 2: Pain Point Mapping (600 words) - Current frustrations and how to solve them
- Section 3: Gain Creation Framework (600 words) - Value delivered beyond solving pain
- Section 4: Unique Value Proposition (500 words) - Differentiated positioning statement
- Section 5: Competitive Positioning (500 words) - How to position against key competitors
- Section 6: Messaging & Communication (200 words) - Key messages for different audiences
MANDATORY CONTENT:
- Jobs-to-be-done: nurture leads, increase sales, improve customer retention
- Pain relievers: affordable pricing ($25/month vs $149+), simplified interface
- Gain creators: faster setup, better deliverability, intuitive automation
- UVP: "Professional email automation made simple and affordable"
- Positioning vs ActiveCampaign: "80% of functionality at 20% of cost"
- Target messaging for small business owners, SaaS marketers, e-commerce
3.4 Technical Feasibility Assessment (analysis-technical-feasibility.md)
WORD COUNT: Exactly 3,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Architecture Requirements (600 words) - High-level technical approach
- Section 2: Integration Specifications (600 words) - Third-party service requirements
- Section 3: Performance & Scalability (500 words) - Technical performance requirements
- Section 4: Security & Compliance (500 words) - Data protection and regulatory needs
- Section 5: Development Resources (500 words) - Team, timeline, technology stack
- Section 6: Technical Risk Assessment (300 words) - Potential challenges and mitigation
MANDATORY CONTENT:
- Cloud architecture: AWS/GCP with microservices vs monolith decision
- Email delivery infrastructure: SendGrid/Amazon SES integration
- Database requirements: contact storage, campaign data, analytics
- API integrations: Shopify, WordPress, Zapier, social platforms
- Security: encryption, GDPR compliance, data retention policies
- Development estimate: 6-month MVP with 4-person team
PHASE 3 COMPLETION CHECKLIST
Before proceeding to Phase 4, Claude Code must verify:
- ALL 8 WebSearch queries executed and documented with citations
- 4 markdown files created with exact word counts (12,000+ total words)
- 15+ wireframes/mockups created and saved in
./docs/03-solution-design/_images/ - MVP features defined with detailed specifications and user stories
- UX design includes complete user journey and wireframe specifications
- Value proposition clearly differentiates from competitors (ActiveCampaign, Mailchimp)
- Technical feasibility confirmed with specific architecture decisions
- Integration requirements specified (Shopify, WordPress, Zapier)
- Performance and security requirements documented
- TECHNICAL SPECS VERIFIED: All technology requirements sourced from official documentation URLs
- COMPETITOR FEATURES SOURCED: All feature comparisons include exact competitor website URLs
- INTEGRATION DATA VERIFIED: All API capabilities verified from official developer documentation URLs
- PERFORMANCE BENCHMARKS SOURCED: All performance claims include exact research/benchmark URLs
PROGRESSION TRIGGER: Phase 3 Complete - Proceed to Phase 4
PHASE 4: TECHNICAL ARCHITECTURE PROMPT
Technical Parameters (After Solution Validation)
# Solution Requirements
MVP_FEATURES: "[List validated through research]"
PERFORMANCE_NEEDS: "[Benchmarks from competitor analysis]"
DATA_MODEL: "[Requirements from workflow research]"
INTEGRATIONS: "[Popular integrations from market research]"
SECURITY_REQUIREMENTS: "[Standards from compliance research]"
# Technical Constraints
TEAM_SKILLS: "[Languages/frameworks team knows]"
TIMELINE: "[Development timeline]"
BUDGET: "[Infrastructure budget based on competitor analysis]"
SCALE_EXPECTATIONS: "[Users projected from market research]"
Phase 4 Generation Prompt
Design technical architecture for ${MVP_FEATURES} that meets ${PERFORMANCE_NEEDS} and ${SECURITY_REQUIREMENTS}, leveraging ${TEAM_SKILLS} within ${BUDGET} constraints informed by market research.
CITATION REQUIREMENTS: All technical specifications, architecture patterns, performance benchmarks, security standards, and infrastructure recommendations MUST be sourced from WebSearch results with exact URLs. Include links to official documentation, industry reports, and technical case studies.
4.1 Research-Informed System Architecture (tech-system-architecture.md)
Create comprehensive architecture:
- High-level architecture based on successful competitor patterns
- Component breakdown addressing research-identified requirements
- Data flow diagrams supporting discovered user workflows
- API design principles aligned with integration research
- Microservices vs monolith decision informed by scale research
- Technology stack justified through competitor technology analysis
4.2 Infrastructure Design from Market Analysis (tech-infrastructure-design.md)
Define infrastructure approach:
- Cloud provider selection based on competitor infrastructure research
- Compute strategy informed by performance benchmark research
- Database technology choice validated through market analysis
- Caching and CDN strategy based on competitor performance analysis
- Monitoring approach aligned with industry best practices research
- Disaster recovery requirements from compliance research
4.3 Security Architecture from Research (tech-security-architecture.md)
Design security measures:
- Authentication model based on user preference research
- Data encryption standards from compliance requirement research
- API security aligned with industry standard research
- GDPR/compliance requirements from regulatory research
- Security audit checklist based on industry analysis
- Incident response plan informed by competitor incident research
4.4 Development Plan Based on Research (tech-development-plan.md)
Create implementation roadmap:
- Sprint breakdown informed by competitor development patterns
- Technical milestones based on market timeline expectations
- Testing strategy aligned with industry standard research
- CI/CD pipeline design based on best practice research
- Code quality standards from developer community research
- Technical debt management informed by competitor analysis
Validation Gate: Before proceeding to Phase 5, ensure you have:
- Architecture supports all research-validated features
- Infrastructure costs validated through competitor analysis
- Security meets research-identified industry standards
- Implementation realistic based on market timeline research
- Performance meets research-based user expectations
PHASE 5: SECURITY ARCHITECTURE & DESIGN PROMPT
Security Parameters (After Technical Architecture)
# Technical Foundation from Phase 4
SYSTEM_ARCHITECTURE: "[Architecture patterns from research]"
DATA_MODELS: "[Data flows identified from user research]"
INTEGRATION_POINTS: "[APIs and services from market research]"
PERFORMANCE_REQUIREMENTS: "[Benchmarks from competitor analysis]"
# Security Context
THREAT_LANDSCAPE: "[Industry threats from competitor research]"
COMPLIANCE_REQUIREMENTS: "[Regulatory needs from market research]"
USER_EXPECTATIONS: "[Security expectations from user research]"
BUDGET_CONSTRAINTS: "[Security budget informed by cost research]"
Phase 5 Generation Prompt
Design security architecture for ${SYSTEM_ARCHITECTURE} that addresses ${THREAT_LANDSCAPE} and meets ${COMPLIANCE_REQUIREMENTS}, all informed by comprehensive market research and competitor security analysis.
CITATION REQUIREMENTS: All security frameworks, threat assessments, design patterns, and compliance requirements MUST be sourced from WebSearch results with exact URLs. Include links to official security standards, industry reports, and regulatory documentation.
5.1 Research-Based Security Architecture (security-architecture-design.md)
Create security foundation based on research:
- Security architecture patterns informed by competitor security research
- Authentication and authorization design based on user preference research
- Data protection strategy aligned with industry standard research
- Infrastructure security requirements from cloud provider best practices research
- API security framework based on industry vulnerability research
- Security monitoring approach informed by security tooling research
5.2 Threat Modeling Analysis (security-threat-modeling.md)
Define threat landscape based on research:
- Threat modeling methodology based on industry standard research (STRIDE, PASTA)
- Attack surface analysis informed by architecture research
- Risk assessment framework validated through competitor incident research
- Threat actor profiling based on industry security research
- Vulnerability assessment aligned with technology stack research
- Risk prioritization informed by business impact research
5.3 Security Requirements Specification (security-requirements-specification.md)
Specify security requirements based on research:
- Functional security requirements from user workflow research
- Non-functional security requirements from performance research
- Authentication requirements based on user experience research
- Data protection requirements from regulatory research
- Integration security requirements from third-party service research
- Testing and validation requirements from quality assurance research
5.4 Compliance Planning Framework (security-compliance-planning.md)
Create compliance strategy based on research:
- Regulatory landscape mapping informed by industry analysis
- Compliance framework selection based on market research
- Audit preparation roadmap aligned with certification research
- Documentation requirements from regulatory standard research
- Training and awareness plan based on compliance best practice research
- Continuous compliance monitoring informed by regulatory research
Validation Gate: Before proceeding to Phase 6, ensure you have:
- Security architecture addresses all research-identified threats
- Threat model covers all system components and data flows
- Security requirements align with user expectations and regulatory needs
- Compliance plan meets all regulatory requirements discovered through research
- Security design supports business objectives and budget constraints
PHASE 6: BUSINESS MODEL PROMPT
Business Parameters (After Technical Validation)
# Technical Reality
INFRASTRUCTURE_COST: "[Costs benchmarked against competitors]"
DEVELOPMENT_COST: "[Total MVP cost based on market analysis]"
MAINTENANCE_EFFORT: "[Effort estimated from competitor analysis]"
SCALE_LIMITATIONS: "[Technical limits researched from market]"
# Market Reality
VALIDATED_PRICE: "[Price validated through market research]"
MARKET_SIZE: "[TAM/SAM confirmed through research]"
COMPETITOR_PRICING: "[Comprehensive competitor price research]"
SALES_CYCLE: "[B2B/B2C cycles researched from market]"
Phase 5 Generation Prompt
Create a sustainable business model given ${INFRASTRUCTURE_COST} costs researched from market, ${VALIDATED_PRICE} pricing validated through research, targeting ${MARKET_SIZE} market with ${SALES_CYCLE} sales cycle discovered through analysis.
CITATION REQUIREMENTS: All financial projections, market size claims, competitor pricing data, cost structures, and business model assumptions MUST be sourced from WebSearch results with exact URLs. Include links to industry reports, financial filings, and business analysis resources.
5.1 Research-Based Business Model Canvas (business-model-canvas.md)
Complete canvas based on research:
- Value propositions validated through market research
- Customer segments identified through community analysis
- Channels discovered through competitor customer acquisition research
- Customer relationships modeled on successful competitor patterns
- Revenue streams validated through pricing research
- Key resources identified through competitor analysis
- Key activities based on successful market player research
- Key partnerships discovered through industry ecosystem research
- Cost structure benchmarked against competitor analysis
5.2 Market-Validated Financial Model (business-financial-model.md)
Create 3-year projections based on research:
- Revenue projections using market growth data (conservative, realistic, optimistic)
- Cost breakdown benchmarked against competitor analysis
- Unit economics analysis using industry benchmark research
- Break-even analysis informed by market timing research
- Funding requirements based on competitor funding pattern research
- Key metrics dashboard aligned with industry standard research
5.3 Research-Informed Pricing Strategy (business-pricing-strategy.md)
Define pricing approach based on market intelligence:
- Pricing model selection validated through competitor analysis
- Tier definitions based on user research and competitor gap analysis
- Price points justified through willingness-to-pay research
- Discounting strategy informed by competitor promotional research
- Enterprise pricing approach based on B2B market research
- Price increase roadmap aligned with market maturity research
IMPORTANT: Interactive Cost Calculators
When creating business model and pricing strategy documents, always include interactive JavaScript cost calculators to make financial projections tangible and actionable. Follow the pattern established in the content ROI calculator:
When to Create Cost Calculators:
- Business Model Canvas - Unit economics calculator showing LTV, CAC, contribution margins
- Financial Projections - Revenue forecasting with different growth scenarios
- Infrastructure Costs - Cloud cost optimization calculator with scaling scenarios
- Headcount Planning - Team scaling cost projector with growth rates by department
- Customer Support - Support cost calculator based on ticket volume and automation
- Pricing Strategy - Pricing tier comparison calculator showing value at each level
Calculator Implementation Requirements:
- Store all calculators in
docs/05-business-model/calculators/directory - Follow the same HTML structure and iframe pattern as
content-roi-calculator.html - Include auto-resize functionality for proper iframe embedding
- Use consistent visual design with gradient headers and card layouts
- Implement real-time calculation updates with 500ms debouncing
- Include comprehensive input validation and user-friendly error handling
- Provide clear metric cards showing key results (ROI, costs, savings, etc.)
- Add comparison tables or charts where multiple scenarios are valuable
CRITICAL: Auto-Resize Implementation Best Practices
Based on real implementation experience, follow these patterns to avoid infinite resize loops:
Calculator HTML Files (
*.htmlin calculators/ directory):- Each calculator must send its specific ID in postMessage:
id: 'calculator-name' - Use consistent naming:
infrastructure-cost-calculator,unit-economics-calculator, etc. - Include auto-resize script that monitors content changes and sends height updates
- Add buffer pixels to prevent scrollbars:
height + 20
- Each calculator must send its specific ID in postMessage:
Markdown Document Embedding:
- Use consistent iframe wrapper with proper styling
- Set iframe
idto match calculator's postMessage ID exactly - Include
min-height: 600pxandtransition: height 0.3s ease - NEVER create multiple script tags with window.addEventListener('message')
Single Consolidated Resize Handler (Critical Fix):
<script> // ONLY ONE SCRIPT TAG AT END OF DOCUMENT window.addEventListener('message', function(e) { if (e.data && e.data.type === 'resize-iframe' && e.data.height) { const calculatorIds = ['calc1-id', 'calc2-id', 'calc3-id']; const targetId = e.data.id; if (targetId && calculatorIds.includes(targetId)) { const iframe = document.getElementById(targetId); if (iframe) { const newHeight = Math.max(600, e.data.height); iframe.style.height = newHeight + 'px'; } } } }); </script>
Common Mistakes to Avoid:
- Multiple script tags with resize handlers (causes infinite loops)
- Mismatched iframe IDs vs calculator postMessage IDs
- Missing height buffers (causes content clipping)
- Placing resize scripts throughout document instead of consolidating
- Not validating calculator ID before resizing (affects wrong iframes)
Calculator Types to Create:
infrastructure-cost-calculator.html- Cloud infrastructure cost optimization with savings opportunitiesheadcount-cost-calculator.html- Multi-year team scaling projections with department growth ratessupport-cost-calculator.html- Customer support cost modeling with automation impact analysisunit-economics-calculator.html- SaaS unit economics analysis with LTV, CAC, and payback calculationscontent-roi-calculator.html- Content marketing ROI with SEO growth projections (already created)
Calculator Integration Examples:
Based on successful implementation, here are the current calculator placements:
business-cost-structure.md - Contains 4 calculators:
- Infrastructure cost optimization (cloud scaling scenarios)
- Headcount planning (3-year team growth projections)
- Support cost modeling (ticket volume vs automation savings)
- Unit economics analysis (LTV/CAC ratios and profitability)
business-pricing-strategy.md - Contains 1 calculator:
- Unit economics calculator (pricing tier impact analysis)
business-growth-strategy.md - Contains 1 calculator:
- Content marketing ROI (content production investment returns)
File Organization Pattern:
docs/05-business-model/
βββ calculators/
β βββ infrastructure-cost-calculator.html
β βββ headcount-cost-calculator.html
β βββ support-cost-calculator.html
β βββ unit-economics-calculator.html
β βββ content-roi-calculator.html
βββ business-cost-structure.md (4 calculators embedded)
βββ business-pricing-strategy.md (1 calculator embedded)
βββ business-growth-strategy.md (1 calculator embedded)
Python to JavaScript Conversion Process:
When converting Python financial models to JavaScript calculators:
- Identify Python Code Blocks: Search markdown files for Python classes and functions with financial calculations
- Extract Core Logic: Convert Python mathematical operations to JavaScript equivalently
- Preserve Variable Names: Maintain consistent naming between Python and JavaScript versions
- Add Interactive Elements: Create HTML form inputs for each Python function parameter
- Real-time Updates: Implement input event listeners with debouncing for smooth UX
- Visual Enhancements: Use Chart.js for data visualization and gradient styling for professional appearance
Replacement Strategy: After creating JavaScript calculators, replace Python code blocks in markdown with iframe embeds:
<div style="background: #f9fafb; border: 1px solid #e5e7eb; border-radius: 8px; padding: 4px; margin: 20px 0;">
<iframe
id="calculator-name"
src="./calculators/calculator-name.html"
width="100%"
height="800"
frameborder="0"
style="border: none; border-radius: 4px; background: white; transition: height 0.3s ease; min-height: 600px;">
</iframe>
</div>
Each calculator should convert Python financial models found in markdown documents into interactive JavaScript tools that allow users to experiment with different scenarios and immediately see the financial impact of their decisions.
Calculator Testing and Debugging Protocol:
Development Testing:
- Test each calculator in isolation using
test-calculator.htmlwrapper - Verify auto-resize functionality works without infinite loops
- Check input validation and edge cases (zero values, negative numbers)
- Ensure chart rendering and responsive design on mobile devices
- Test each calculator in isolation using
Integration Testing:
- Embed calculators in actual markdown documents
- Test multiple calculators on same page (business-cost-structure.md has 4)
- Verify only one resize event listener exists per page
- Check console for resize events and height changes
Debugging Common Issues:
- Infinite resize loops: Check for multiple script tags with addEventListener
- Calculator not visible: Verify iframe src path and calculator HTML exists
- Height not updating: Check iframe ID matches calculator postMessage ID
- JavaScript errors: Open browser dev tools and check console for errors
Performance Optimization:
- Use 500ms debouncing on input changes to prevent excessive calculations
- Cache calculation results when inputs haven't changed
- Minimize DOM manipulation during resize operations
- Use ResizeObserver API when available for better performance
Interactive Documentation Standards
Based on the successful implementation of interactive calculators and UI pattern examples, all design and UX documentation should now include live, interactive examples following these standards:
When to Create Interactive Examples
REQUIRED for:
- UI Component Patterns - Button states, form interactions, loading animations
- User Interface Behaviors - Modal overlays, notification patterns, micro-interactions
- Financial/Business Models - Calculators, ROI projections, cost analysis tools
- User Experience Flows - Onboarding sequences, workflow demonstrations
- Design System Components - Color palettes, typography scales, spacing guides
OPTIONAL for:
- Static reference information (documentation, specifications)
- Purely informational content without interactive elements
- Technical architecture diagrams (unless demonstrating data flow)
Implementation Architecture
File Structure Pattern:
docs/[phase-number]-[section-name]/
βββ patterns/ # Interactive examples directory
β βββ component-name.html # Self-contained interactive examples
β βββ another-pattern.html # Each with auto-resize functionality
β βββ micro-interactions.html # Following consistent naming
βββ main-document.md # Primary documentation
βββ _images/ # Supporting static assets
HTML Interactive Example Requirements:
- Self-contained: Complete HTML file with embedded CSS and JavaScript
- Auto-resize: Implement iframe postMessage height communication
- Next.js Compatible: Use vanilla JS patterns that translate to React
- Mobile-first: Responsive design with proper touch targets
- Accessible: ARIA labels, keyboard navigation, screen reader support
Embedding Standards
Iframe Wrapper Pattern:
<div style="background: #f0f9ff; border: 1px solid #0ea5e9; border-radius: 8px; padding: 4px; margin: 20px 0;">
<iframe
id="unique-pattern-id"
src="./patterns/pattern-name.html"
width="100%"
height="800"
frameborder="0"
style="border: none; border-radius: 4px; background: white; transition: height 0.3s ease; min-height: 600px;">
</iframe>
</div>
Consolidated Resize Handler:
<script>
// SINGLE script tag at end of document
window.addEventListener('message', function(e) {
if (e.data && e.data.type === 'resize-iframe' && e.data.height) {
const patternIds = ['pattern1-id', 'pattern2-id', 'pattern3-id'];
const targetId = e.data.id;
if (targetId && patternIds.includes(targetId)) {
const iframe = document.getElementById(targetId);
if (iframe) {
const newHeight = Math.max(600, e.data.height);
iframe.style.height = newHeight + 'px';
}
}
}
});
</script>
Visual Design Standards
Color-coded Borders by Category:
- UI Components: Blue border (
#0ea5e9) with light blue background (#f0f9ff) - Form Patterns: Green border (
#22c55e) with light green background (#f0fdf4) - Loading States: Purple border (
#a855f7) with light purple background (#faf5ff) - Modals/Overlays: Amber border (
#f59e0b) with light amber background (#fffbeb) - Notifications: Red border (
#ef4444) with light red background (#fef2f2) - Micro-interactions: Cyan border (
#06b6d4) with light cyan background (#ecfeff)
Contextual Descriptions:
- Add descriptive callouts before each interactive example
- Use action-oriented language: "Try it live", "Experience the interaction", "Test the behavior"
- Include brief explanation of what users can do with the example
Technical Implementation
Auto-Resize Communication Protocol:
// In embedded HTML file
function sendHeightToParent() {
const height = Math.max(
document.documentElement.scrollHeight,
document.documentElement.offsetHeight,
document.body.scrollHeight,
document.body.offsetHeight
) + 20; // Buffer for safe margin
if (window.parent !== window) {
window.parent.postMessage({
type: 'resize-iframe',
height: height,
id: 'specific-pattern-id' // Must match iframe ID
}, '*');
}
}
Integration with Next.js Components:
- Include React/Next.js implementation examples alongside interactive demos
- Show how to convert vanilla JavaScript patterns to React hooks and components
- Provide TypeScript interfaces for props and state management
- Include performance optimization notes (debouncing, memoization, lazy loading)
Success Metrics for Interactive Documentation
User Engagement:
- Time spent on pages with interactive examples vs. static pages
- Click-through rates on interactive elements
- Developer adoption of patterns in actual implementations
Implementation Quality:
- Consistency of UI patterns across actual product development
- Reduction in design system questions and clarifications
- Speed of component development using documented patterns
Maintenance Standards:
- Update interactive examples when design system changes
- Verify examples work across browsers and devices
- Keep Next.js integration examples current with latest React patterns
5.4 Market-Driven Growth Model (business-growth-model.md)
Design growth engine based on research:
- Customer acquisition channels validated through competitor analysis
- CAC estimates based on industry benchmark research
- LTV calculations using market retention data research
- Viral/referral mechanisms discovered through successful competitor analysis
- Content marketing strategy informed by competitor content research
- Partnership opportunities identified through ecosystem research
Validation Gate: Before proceeding to Phase 6, ensure you have:
- Unit economics validated against industry benchmarks through research
- CAC < LTV with assumptions validated through market research
- Path to profitability realistic based on competitor timeline research
- Funding requirements benchmarked against market standards
- Growth model sustainable based on competitor success pattern research
PHASE 7: IMPLEMENTATION PLANNING PROMPT
Implementation Parameters (After Business Validation)
# Validated Scope
MVP_FEATURES: "[Final feature list validated through research]"
TECH_STACK: "[Technologies chosen through market analysis]"
TEAM_SIZE: "[Available developers]"
LAUNCH_DATE: "[Target date based on market timing research]"
BUDGET: "[Total budget validated through cost research]"
# Success Criteria
LAUNCH_METRICS: "[Metrics benchmarked against competitor launches]"
QUALITY_STANDARDS: "[Standards researched from industry best practices]"
PERFORMANCE_TARGETS: "[Targets based on competitor performance research]"
Phase 6 Generation Prompt
Create detailed implementation plan for building ${MVP_FEATURES} with ${TEAM_SIZE} team by ${LAUNCH_DATE} within ${BUDGET} budget, all validated through comprehensive market research.
CITATION REQUIREMENTS: All development timelines, resource allocations, project methodologies, risk assessments, and implementation strategies MUST be sourced from WebSearch results with exact URLs. Include links to project management resources, development case studies, and industry best practices.
6.1 Research-Informed Development Roadmap (implementation-roadmap.md)
Create sprint-by-sprint plan based on research:
- Epic breakdown informed by competitor feature development patterns
- Sprint goals aligned with market-validated priorities
- Dependency management based on industry best practice research
- Risk mitigation strategies discovered through competitor failure analysis
- Buffer time allocation based on industry development timeline research
- Release planning aligned with market readiness research
6.2 Market-Validated Testing Strategy (implementation-testing-strategy.md)
Define quality assurance based on research:
- Test pyramid approach validated through industry standard research
- Unit test requirements based on competitor quality analysis
- Integration test scenarios informed by user workflow research
- E2E test automation aligned with industry best practice research
- Performance testing benchmarked against competitor standards
- Security testing checklist based on industry compliance research
6.3 Research-Based DevOps Plan (implementation-devops-plan.md)
Setup development operations informed by research:
- Environment setup based on industry standard research
- CI/CD pipeline stages aligned with competitor best practices
- Deployment strategies validated through market analysis
- Monitoring and alerting based on industry benchmark research
- Logging and debugging approaches from competitor analysis
- Rollback procedures based on industry incident research
6.4 Market-Informed Launch Preparation (implementation-launch-prep.md)
Pre-launch checklist based on research:
- Infrastructure scaling tests benchmarked against competitor loads
- Security audit completion aligned with industry standards research
- Documentation readiness based on user expectation research
- Support system setup informed by competitor support analysis
- Legal compliance check based on regulatory research
- Backup and recovery test aligned with industry standard research
Validation Gate: Before proceeding to Phase 7, ensure you have:
- Realistic timeline validated through industry development research
- All dependencies identified through competitor analysis
- Testing strategy comprehensive based on industry standard research
- Team aligned on plan validated through project success research
- Launch criteria benchmarked against successful competitor launches
PHASE 8: GO-TO-MARKET PROMPT
Launch Parameters (After Implementation Planning)
# Product Reality
LAUNCH_FEATURES: "[Features validated through market research]"
TARGET_AUDIENCE: "[Early adopters identified through community research]"
UNIQUE_VALUE: "[Differentiator validated through competitive analysis]"
PRICING: "[Final pricing validated through market research]"
# Marketing Resources
MARKETING_BUDGET: "[Budget benchmarked against competitor marketing spend]"
CONTENT_READY: "[Content strategy based on competitor content analysis]"
PARTNERSHIPS: "[Partnerships identified through ecosystem research]"
BETA_USERS: "[Beta user strategy based on successful launch research]"
Phase 7 Generation Prompt
Create go-to-market strategy for launching ${LAUNCH_FEATURES} to ${TARGET_AUDIENCE} with ${MARKETING_BUDGET} budget, all informed by comprehensive competitor launch analysis and market research.
CITATION REQUIREMENTS: All marketing strategies, launch tactics, channel effectiveness data, budget allocations, and competitive positioning MUST be sourced from WebSearch results with exact URLs. Include links to marketing case studies, industry launch analyses, and promotional strategy resources.
7.1 Research-Based Launch Strategy (marketing-launch-strategy.md)
Define launch approach based on market intelligence:
- Soft launch vs public launch decision informed by competitor analysis
- Beta to GA transition plan based on successful launch research
- Press release and PR strategy validated through media analysis
- Launch day activities based on competitor launch research
- First week/month goals benchmarked against industry standards
- Success metrics aligned with competitor launch performance research
7.2 Market-Validated Content Marketing Plan (marketing-content-plan.md)
Create content strategy based on research:
- SEO keyword research using competitor content gap analysis
- Blog post calendar based on competitor content performance research
- Documentation plan informed by user expectation research
- Video/demo scripts based on successful competitor content analysis
- Social media strategy validated through platform research
- Email sequences based on competitor marketing automation research
7.3 Research-Informed Customer Acquisition Plan (marketing-acquisition-plan.md)
Design acquisition funnel based on market research:
- Channel prioritization based on competitor acquisition channel research
- Channel-specific strategies validated through competitor success analysis
- Referral program design based on successful competitor program research
- Partnership activation informed by ecosystem research
- Community building plan based on competitor community success research
- Paid acquisition testing strategy informed by competitor ad research
7.4 Market-Benchmarked Analytics Implementation (marketing-analytics-setup.md)
Setup measurement based on industry research:
- KPI dashboard design aligned with competitor metric research
- Event tracking plan based on industry standard research
- Conversion funnel setup informed by competitor funnel analysis
- Attribution model validated through industry best practice research
- Reporting cadence based on competitor reporting research
- Optimization process informed by successful competitor optimization research
PROGRESSIVE DOCUMENTATION APPROACH
How Research-Based Documentation Builds Over Time
Phase 1 Output (Week 1)
- Digital problem discovery plan
- Online research methodology guide
- Problem statement validation template
- Market signals research framework
Phase 2 Output (Week 2)
- Competitive intelligence analysis
- Market sizing through digital research
- Digital user persona development
- Pricing intelligence analysis
Phase 3 Output (Week 3)
- Research-informed MVP requirements
- UX specifications from research
- Value proposition from market intelligence
- Technical feasibility through research
Phase 4 Output (Week 4)
- Research-informed system architecture
- Infrastructure design from market analysis
- Security architecture from research
- Development plan based on research
Phase 5 Output (Week 5)
- Research-based business model canvas
- Market-validated financial projections
- Research-informed pricing strategy
- Market-driven growth model
Phase 6 Output (Week 6)
- Research-informed development roadmap
- Market-validated testing strategy
- Research-based DevOps plan
- Market-informed launch preparation
Phase 7 Output (Week 7)
- Research-based launch strategy
- Market-validated content plan
- Research-informed acquisition plan
- Market-benchmarked analytics setup
Meta-Documentation
Decision Log (decisions/decision-log.md)
Track all major decisions with research backing:
- Date and research context
- Options discovered through market analysis
- Decision made based on research findings
- Rationale supported by market intelligence
- Success criteria benchmarked against competitors
Research Validation Tracker (research/validation-tracker.md)
Document research findings and validation:
- Research hypothesis
- Validation methodology (digital research technique used)
- Current status and confidence level
- Sources and data quality assessment
- Impact if research proves incorrect
- Additional research required
Market Intelligence Repository (research/market-intelligence.md)
Capture research insights:
- Competitive intelligence discoveries
- Market trend insights from search and social data
- User behavior patterns from forum and review analysis
- Technology trends from industry research
- Regulatory and compliance insights
- Failed research paths and lessons learned
Using This Research-Based Template Effectively
- Comprehensive Digital Research: Use multiple research methodologies to triangulate findings
- Validate Through Multiple Sources: Confirm insights across platforms and communities
- Document Research Sources: Maintain detailed source tracking for validation
- Stay Current: Research markets change rapidly, update findings regularly
- Focus on User Signals: Every decision should be supported by observable user behavior online
Conclusion
This research-based approach ensures you:
- Build solutions validated by comprehensive market intelligence
- Understand competitive landscape through systematic analysis
- Create documentation reflecting real market conditions
- Maintain agility based on continuous market monitoring
- Reduce risk through research-driven validation at each stage
Remember: The goal isn't to follow the research process perfectly, but to increase your odds of building something people want and will pay for based on comprehensive market intelligence and competitive analysis.
PHASE 10: UI/UX WIREFRAMES & MOCKUP SYSTEM
Context (Building on Phases 1-9)
With validated market research, user personas, technical architecture, and business model complete, create comprehensive wireframe system that translates research insights into actionable interface designs.
# Research Foundation from Previous Phases
MVP_FEATURES: "Validated feature set from Phase 3"
USER_PERSONAS: "Target user types and pain points from Phase 2"
TECHNICAL_CONSTRAINTS: "Architecture decisions from Phase 4"
DESIGN_PARADIGM: "Interface approach validated in earlier phases"
BRAND_STRATEGY: "Visual positioning from competitor analysis"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 10
Claude Code Instructions: Create a comprehensive wireframe system with 7-20 high-quality SVG wireframes and supporting documentation that reflects the specific product insights discovered in Phases 1-9.
WIREFRAME SCOPE DETERMINATION
Dynamic Scope Based on Product Complexity:
- 7 Wireframes Minimum: Core user flows (onboarding, main interface, key actions)
- 20 Wireframes Maximum: Complex products with multiple user types and workflows
- Scope Factors: Number of MVP features, user types, interface complexity from Phase 3
SVG WIREFRAME TECHNICAL STANDARDS
Universal Technical Requirements
- Desktop ViewBox:
viewBox="0 0 1440 900"for consistent desktop wireframes - Mobile Optimization: Responsive design with minimum 44px (iOS) / 48px (Android) touch targets
- Color System: Consistent hex palette reflecting brand strategy
- Typography: SF Pro Display or system fonts for cross-platform compatibility
- Animation Framework: CSS animations for loading states, transitions, interactions
- File Organization:
_images/wireframes/directory with sequential naming (01-main-interface.svg, 02-onboarding.svg, etc.) - Image Link Format: Use relative paths
_images/wireframes/filename.svg(no leading slash) for markdown image references
Adaptive Design Architecture
- Header Standards: Logo + primary navigation + user account (consistent 60px height)
- Content Layout: Flexible grid system adapting to product needs (sidebar, full-width, dashboard)
- Footer Elements: Context-appropriate actions (forms, CTAs, navigation)
- Responsive Breakpoints: Mobile-first approach with tablet and desktop variants
Interface Paradigm Integration
Apply the specific design approach validated in earlier phases:
- Traditional UI: Forms, menus, standard web patterns
- AI-First/Conversational: Chat interfaces, voice input, natural language
- Dashboard-Heavy: Metrics, analytics, data visualization
- Mobile-First: Touch-optimized, gesture-based navigation
- E-commerce: Product-focused, conversion-optimized flows
DELIVERABLE SPECIFICATIONS - CREATE 9 MARKDOWN FILES
10.1 Wireframe Overview Gallery (overview-mockups.md)
PURPOSE: Visual gallery document displaying all generated wireframe SVG files
WORD COUNT: 500-1,000 words (brief descriptions, not lengthy narrative)
STRUCTURE REQUIREMENTS:
- Introduction: Overview of wireframe system and design approach (200 words)
- Wireframe Gallery: Grid layout showing all SVG wireframes with titles (600 words)
- Design Rationale: Brief explanation of how wireframes reflect Phase 1-9 insights (200 words)
MANDATORY CONTENT:
- Embedded display of all generated SVG wireframes
- Brief description of functionality for each wireframe
- Logical organization from onboarding β main features β advanced functionality
- Integration summary showing how earlier research influenced design decisions
10.2 Primary Interface Wireframes (wireframe-dashboard-overview.md)
WORD COUNT: Exactly 2,500+ words
SVG REQUIREMENTS: 2-4 wireframes showing main application interface
STRUCTURE REQUIREMENTS:
- Section 1: Main Interface Design (600 words) - Primary user dashboard/workspace
- Section 2: Navigation Architecture (500 words) - Menu structure and information hierarchy
- Section 3: Layout Responsive Behavior (400 words) - Mobile/tablet/desktop adaptations
- Section 4: User Persona Integration (400 words) - How interface serves different user types
- Section 5: Feature Access Patterns (400 words) - How users access core MVP features
- Section 6: Performance Considerations (200 words) - Load time and interaction optimization
10.3 User Onboarding Experience (wireframe-onboarding-experience.md)
WORD COUNT: Exactly 2,500+ words
SVG REQUIREMENTS: 2-3 wireframes showing complete onboarding flow
STRUCTURE REQUIREMENTS:
- Section 1: First-Time User Journey (600 words) - Account creation to first value
- Section 2: Progressive Disclosure Strategy (500 words) - Feature introduction sequence
- Section 3: Setup Wizard Design (500 words) - Guided configuration process
- Section 4: Empty State Handling (400 words) - Zero-data experience design
- Section 5: Success Milestone Tracking (300 words) - User achievement progression
- Section 6: Accessibility Compliance (200 words) - WCAG 2.1 AA standards
10.4 Core Feature Workflows (wireframe-campaign-creation.md, wireframe-automation-builder.md, wireframe-contact-management.md, wireframe-analytics-reporting.md)
WORD COUNT: Exactly 2,500+ words each
SVG REQUIREMENTS: 1-2 wireframes per file showing specific feature interfaces
STRUCTURE REQUIREMENTS (per file):
- Section 1: Feature Interface Design (600 words) - Main interaction patterns
- Section 2: User Task Flow (500 words) - Step-by-step workflow completion
- Section 3: Data Input/Output Patterns (400 words) - Forms, displays, interactions
- Section 4: Error Handling & Validation (400 words) - Edge cases and user guidance
- Section 5: Mobile Adaptation (400 words) - Touch-optimized feature access
- Section 6: Integration Touchpoints (200 words) - How feature connects to others
NOTE: Create 3-5 feature wireframe files based on MVP feature complexity from Phase 3
10.5 Information Architecture (information-architecture.md)
WORD COUNT: Exactly 2,500+ words
IMPLEMENTATION GUIDE: For detailed step-by-step procedures, refer to @docs/private/guides/design/information-architecture-guide.md - Systematic IA design and user mental model research with card sorting and navigation optimization techniques.
STRUCTURE REQUIREMENTS:
- Section 1: Content Organization Strategy (600 words) - Information hierarchy and grouping
- Section 2: Navigation Design Patterns (500 words) - Menu structures and user pathways
- Section 3: Search and Discovery (400 words) - Content findability mechanisms
- Section 4: User Mental Models (400 words) - Aligning interface with user expectations
- Section 5: Content Prioritization (400 words) - Feature prominence and accessibility
- Section 6: Scalability Considerations (200 words) - Growth accommodation in IA
10.6 Interaction Design Patterns (interaction-design-patterns.md)
WORD COUNT: Exactly 2,500+ words
STRUCTURE REQUIREMENTS:
- Section 1: Interface Interaction Standards (600 words) - Click, hover, touch patterns
- Section 2: Form Design and Validation (500 words) - Input handling and user feedback
- Section 3: Loading States and Transitions (400 words) - Micro-interactions and animations
- Section 4: Feedback and Notification Systems (400 words) - Success, error, and info messaging
- Section 5: Accessibility Interaction Design (400 words) - Keyboard navigation and screen readers
- Section 6: Performance Optimization (200 words) - Efficient interaction implementation
QUALITY ASSURANCE FRAMEWORK
SVG Validation Requirements
- Code Quality: Clean, optimized SVG markup with proper structure
- Responsive Design: Scalable layouts that work across all device sizes
- Accessibility: WCAG 2.1 AA compliance with proper alt text and structure
- Brand Consistency: Aligned with visual strategy and design paradigm
- Performance: Optimized file sizes and efficient rendering
Phase Integration Validation
- Research Alignment: Wireframes directly address pain points identified in Phase 1-2
- Feature Coverage: All MVP features from Phase 3 are wireframed appropriately
- User Journey Support: Complete workflows for all primary user personas
- Technical Feasibility: Designs align with architecture decisions from Phase 4
- Business Model Integration: Interface supports monetization strategy from Phase 6
PHASE 10 COMPLETION CHECKLIST
Before proceeding to Phase 11:
- 7-20 high-quality SVG wireframes created based on product complexity
- All SVG files saved in
_images/wireframes/directory with sequential naming - 9 comprehensive markdown files created (22,500+ total words)
- Overview gallery document displays all wireframes visually
- Wireframes directly reflect insights from Phases 1-9 research
- Design paradigm consistently applied across all wireframes
- All MVP features from Phase 3 are adequately wireframed
- Mobile responsiveness designed with appropriate touch targets
- Accessibility compliance verified (WCAG 2.1 AA standards)
- Information architecture supports user mental models from persona research
- Interaction patterns align with user preferences discovered in earlier phases
PROGRESSION TRIGGER: Phase 10 Complete - Proceed to Phase 11
PHASE 11: VISUAL COMPETITOR ANALYSIS & UI/UX RESEARCH
Context (Building on Phases 1-9 Research)
With validated market research, user personas, and technical specifications complete, now conduct visual analysis of competitor interfaces and UI/UX patterns to inform design decisions.
# Research Foundation from Previous Phases
VALIDATED_COMPETITORS: "ActiveCampaign, Mailchimp, ConvertKit, Drip, Klaviyo"
USER_PRIORITIES: "Intuitive interface, drag-and-drop simplicity, visual automation"
DESIGN_GOALS: "Reduce complexity while maintaining professional capabilities"
TARGET_USERS: "Small businesses, SaaS marketers, e-commerce owners"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 10
Claude Code Instructions: Execute ALL 10 WebSearch queries below. Use @knowcode/imgfetch tool to capture competitor screenshots. Create 4 comprehensive markdown documents with visual examples.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. UI Pattern Research
Query 1: "ActiveCampaign interface" screenshots user experience review 2024
Query 2: "Mailchimp email editor" drag drop interface examples
Query 3: "ConvertKit automation builder" visual workflow screenshots
Query 4: "email marketing UX best practices" interface design patterns
2. Design System Research
Query 5: "email marketing dashboard design" UI patterns examples
Query 6: "SaaS onboarding flow" best practices email marketing
Query 7: "email template builder" interface comparison screenshots
3. User Feedback on Design
Query 8: "email marketing tool" interface complaints "too complex"
Query 9: "simple email automation" UI preferences user feedback
Query 10: "email marketing mobile interface" responsive design examples
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
8.1 Visual Competitor UI Analysis (analysis-competitor-ui-patterns.md)
WORD COUNT: Exactly 3,500+ words
VISUAL REQUIREMENTS: 15+ competitor screenshots with annotations
STRUCTURE REQUIREMENTS:
- Section 1: Competitor Interface Audit (800 words) - Screenshot analysis of top 5 competitors
- Section 2: Email Editor Comparison (700 words) - Side-by-side editor interface analysis
- Section 3: Automation Builder Patterns (700 words) - Visual workflow interface analysis
- Section 4: Dashboard & Analytics Design (600 words) - Data visualization approaches
- Section 5: Mobile Experience Analysis (400 words) - Responsive design patterns
- Section 6: Design Pattern Synthesis (300 words) - Common patterns and opportunities
MANDATORY CONTENT:
- Screenshots from ActiveCampaign, Mailchimp, ConvertKit, Drip, Klaviyo
- Annotated interface elements highlighting pain points
- Side-by-side comparisons of key features
- Mobile vs desktop interface analysis
- Color schemes, typography, spacing patterns
- Navigation structures and information architecture
8.2 UX Flow Documentation (design-ux-flows-visual.md)
WORD COUNT: Exactly 3,500+ words
VISUAL REQUIREMENTS: 10+ user flow diagrams with screenshots
STRUCTURE REQUIREMENTS:
- Section 1: Onboarding Flow Analysis (700 words) - Competitor onboarding screenshot walkthroughs
- Section 2: Campaign Creation Flows (700 words) - Step-by-step interface analysis
- Section 3: Automation Setup Patterns (700 words) - Visual workflow creation analysis
- Section 4: Contact Management Interfaces (600 words) - List and segment UI patterns
- Section 5: Analytics & Reporting Flows (500 words) - Data presentation approaches
- Section 6: Flow Optimization Opportunities (300 words) - Simplification recommendations
8.3 Design System Recommendations (design-system-components.md)
WORD COUNT: Exactly 3,500+ words
VISUAL REQUIREMENTS: 20+ component mockups and examples
STRUCTURE REQUIREMENTS:
- Section 1: Component Library Definition (700 words) - Buttons, forms, cards, modals
- Section 2: Color & Typography System (600 words) - Based on competitor analysis
- Section 3: Layout Grid & Spacing (600 words) - Responsive design framework
- Section 4: Interactive Elements (700 words) - Drag-drop, tooltips, animations
- Section 5: Accessibility Standards (500 words) - WCAG compliance in design
- Section 6: Design Token Specifications (400 words) - Systematic design values
8.4 Visual Brand Strategy (design-brand-visual-strategy.md)
WORD COUNT: Exactly 3,500+ words
VISUAL REQUIREMENTS: 15+ mood boards and style examples
STRUCTURE REQUIREMENTS:
- Section 1: Competitive Visual Positioning (700 words) - How competitors present visually
- Section 2: Brand Personality Definition (600 words) - Visual tone and messaging
- Section 3: Logo & Identity Concepts (600 words) - Based on market positioning
- Section 4: Marketing Site Design (700 words) - Homepage and conversion patterns
- Section 5: Product Interface Alignment (500 words) - Consistency between marketing/product
- Section 6: Visual Differentiation Strategy (400 words) - Standing out in the market
PHASE 8 COMPLETION CHECKLIST
Before proceeding to Phase 9:
- ALL 10 WebSearch queries executed with visual results
- 4 markdown files created (14,000+ total words)
- 60+ screenshots captured using @knowcode/imgfetch
- Competitor interfaces analyzed and annotated
- Design patterns documented with visual examples
- UX flows mapped with screenshot sequences
- Design system components specified
- Visual differentiation strategy defined
PHASE 12: DETAILED FEATURE SPECIFICATIONS & TECHNICAL PRD
Context (Building on Phases 1-10)
With visual competitor analysis complete, create detailed technical specifications and comprehensive PRD for MVP development.
# Foundation from Previous Research
MVP_FEATURES: "Validated feature set from Phase 3"
UI_PATTERNS: "Best practices identified in Phase 8"
TECHNICAL_ARCHITECTURE: "Defined in Phase 4"
USER_STORIES: "Developed from persona research"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 13
Claude Code Instructions: Execute ALL 8 WebSearch queries below. Create 4 comprehensive technical specification documents.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Technical Specification Research
Query 1: "email marketing API" technical documentation examples best practices
Query 2: "drag drop editor" technical implementation React Vue
Query 3: "email automation engine" architecture patterns workflows
Query 4: "email deliverability" technical requirements SPF DKIM
2. Feature Implementation Research
Query 5: "contact segmentation" database schema design patterns
Query 6: "email template system" technical architecture multi-tenant
Query 7: "real-time analytics" email marketing technical stack
Query 8: "webhook system" event-driven architecture email platform
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
9.1 Technical Product Requirements (prd-technical-specifications.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: API Specification (800 words) - RESTful API design for all features
- Section 2: Data Model Definition (800 words) - Complete database schema
- Section 3: Integration Architecture (700 words) - Third-party service specifications
- Section 4: Performance Requirements (700 words) - Load, speed, scalability specs
- Section 5: Security Specifications (600 words) - Authentication, encryption, compliance
- Section 6: Technical Constraints (400 words) - Limitations and boundaries
9.2 Feature Implementation Guide (prd-feature-implementation.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Email Editor Specifications (800 words) - Drag-drop implementation details
- Section 2: Automation Engine Design (800 words) - Workflow execution architecture
- Section 3: Contact Management System (700 words) - Segmentation and list logic
- Section 4: Analytics Implementation (700 words) - Tracking and reporting specs
- Section 5: Template System Architecture (600 words) - Storage and rendering
- Section 6: Delivery Infrastructure (400 words) - Email sending specifications
9.3 User Story Specifications (prd-user-stories-detailed.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Epic Breakdown (800 words) - High-level feature epics
- Section 2: User Story Details (800 words) - Acceptance criteria for each story
- Section 3: Edge Cases & Error Handling (700 words) - Comprehensive scenarios
- Section 4: User Flow Specifications (700 words) - Detailed interaction patterns
- Section 5: Accessibility Requirements (600 words) - WCAG compliance specs
- Section 6: Localization Considerations (400 words) - Multi-language support
9.4 Testing & Quality Specifications (prd-testing-specifications.md)
WORD COUNT: Exactly 4,000+ words
IMPLEMENTATION GUIDE: For detailed step-by-step procedures, refer to @docs/private/guides/development/testing-framework-guide.md - Comprehensive testing implementation following testing pyramid methodology with Jest, React Testing Library, and Cypress E2E testing.
STRUCTURE REQUIREMENTS:
- Section 1: Test Strategy Overview (800 words) - Comprehensive testing approach
- Section 2: Unit Test Requirements (700 words) - Coverage and standards
- Section 3: Integration Test Scenarios (700 words) - API and service testing
- Section 4: E2E Test Specifications (700 words) - User journey testing
- Section 5: Performance Test Plans (600 words) - Load and stress testing
- Section 6: Security Test Requirements (500 words) - Penetration testing specs
9.5 Data Migration & Import Specifications (prd-migration-specifications.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Migration Strategy Overview (800 words) - Competitor platform migration approach
- Section 2: CSV Import Specifications (700 words) - Contact list import with field mapping
- Section 3: API Migration Tools (700 words) - ActiveCampaign, Mailchimp API connectors
- Section 4: Campaign Template Conversion (700 words) - Email template migration
- Section 5: Automation Workflow Import (600 words) - Converting competitor workflows
- Section 6: Data Validation & Cleanup (500 words) - Ensuring data integrity
9.6 Email Deliverability Infrastructure (prd-deliverability-specifications.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Deliverability Architecture (800 words) - SPF, DKIM, DMARC setup
- Section 2: IP Warming Strategy (700 words) - Gradual sending volume increase
- Section 3: Bounce Handling System (700 words) - Hard/soft bounce management
- Section 4: Spam Score Optimization (700 words) - Content analysis and scoring
- Section 5: Reputation Monitoring (600 words) - Blacklist monitoring, sender score
- Section 6: ISP Relationship Management (500 words) - Feedback loops, whitelisting
9.7 Compliance & Legal Framework (prd-compliance-specifications.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: GDPR Compliance (800 words) - Data protection, consent management
- Section 2: CAN-SPAM Requirements (700 words) - US email law compliance
- Section 3: CASL Implementation (700 words) - Canadian anti-spam legislation
- Section 4: Consent Management System (700 words) - Double opt-in, preference centers
- Section 5: Data Retention Policies (600 words) - Storage limits, deletion procedures
- Section 6: Privacy & Legal Documentation (500 words) - Terms, privacy policy, DPA
9.8 Performance Benchmarks & SLAs (prd-performance-specifications.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Performance Targets (800 words) - Load times, response times
- Section 2: Email Send Speed (700 words) - Throughput benchmarks vs competitors
- Section 3: Dashboard Performance (700 words) - Analytics loading, real-time updates
- Section 4: API Response Times (700 words) - Endpoint performance requirements
- Section 5: Uptime Commitments (600 words) - 99.9% SLA specifications
- Section 6: Scalability Metrics (500 words) - Growth handling capabilities
PHASE 13: UX/UI DESIGN & MOCKUPS
Context (Building on Phases 1-11)
Transform research and specifications into concrete design mockups and interactive prototypes.
# Design Foundation
UI_PATTERNS: "Best practices from Phase 10 visual analysis"
USER_FLOWS: "Optimized flows from competitor research"
BRAND_STRATEGY: "Visual positioning from Phase 8"
SPECIFICATIONS: "Detailed requirements from Phase 9"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 10
Claude Code Instructions: Execute ALL 8 WebSearch queries below. Create 4 comprehensive design documents with mockup descriptions.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Design Tool Research
Query 1: "email marketing mockups" Figma Sketch design examples
Query 2: "SaaS dashboard design" templates mockups best practices
Query 3: "drag drop interface" design patterns mockup examples
Query 4: "email builder UI" design mockups templates
2. Interaction Design Research
Query 5: "micro-interactions" SaaS design animation examples
Query 6: "empty states" design patterns email marketing
Query 7: "responsive design" email marketing mobile first
Query 8: "design handoff" developer specifications documentation
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
10.1 High-Fidelity Mockup Specifications (design-mockups-specifications.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Dashboard Mockups (800 words) - Main dashboard and navigation
- Section 2: Email Editor Mockups (800 words) - Drag-drop interface designs
- Section 3: Automation Builder Mockups (700 words) - Visual workflow interface
- Section 4: Contact Management Mockups (700 words) - Lists and segments UI
- Section 5: Analytics View Mockups (600 words) - Reports and insights
- Section 6: Mobile Responsive Mockups (400 words) - Key mobile screens
10.2 Interactive Prototype Plan (design-prototype-specifications.md)
WORD COUNT: Exactly 4,000+ words
IMPLEMENTATION GUIDE: For detailed step-by-step procedures, refer to @docs/private/guides/design/prototyping-workflow-guide.md - Interactive prototype creation and testing procedures with Figma prototyping, A/B testing frameworks, and user validation methodologies.
STRUCTURE REQUIREMENTS:
- Section 1: Prototype Scope (800 words) - What to prototype and why
- Section 2: Key Interactions (800 words) - Click-through specifications
- Section 3: Animation & Transitions (700 words) - Micro-interaction details
- Section 4: User Testing Scenarios (700 words) - Prototype testing plan
- Section 5: Responsive Behaviors (600 words) - Breakpoint specifications
- Section 6: Handoff Documentation (400 words) - Designer to developer specs
10.3 Design Pattern Library (design-pattern-library.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Form Patterns (800 words) - Input, validation, submission
- Section 2: Navigation Patterns (700 words) - Menu, breadcrumbs, tabs
- Section 3: Data Display Patterns (700 words) - Tables, charts, cards
- Section 4: Feedback Patterns (700 words) - Alerts, toasts, modals
- Section 5: Empty State Patterns (600 words) - Onboarding and zero-data
- Section 6: Loading & Error Patterns (500 words) - States and messages
10.4 Accessibility Design Guide (design-accessibility-guide.md)
WORD COUNT: Exactly 4,000+ words
IMPLEMENTATION GUIDE: For detailed step-by-step procedures, refer to @docs/private/guides/design/accessibility-implementation-guide.md - WCAG 2.1 AA compliance implementation procedures with color contrast validation, keyboard navigation, and ARIA patterns.
STRUCTURE REQUIREMENTS:
- Section 1: Color & Contrast Standards (800 words) - WCAG AA compliance
- Section 2: Keyboard Navigation Design (700 words) - Focus states and tab order
- Section 3: Screen Reader Optimization (700 words) - ARIA labels and structure
- Section 4: Touch Target Guidelines (700 words) - Mobile accessibility
- Section 5: Cognitive Load Reduction (600 words) - Simplification strategies
- Section 6: Testing & Validation (500 words) - Accessibility testing plan
10.5 Onboarding Flow & Tutorial Design (design-onboarding-flows.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: First-Time User Experience (800 words) - Account setup to first campaign
- Section 2: Interactive Product Tours (700 words) - Guided walkthroughs with tooltips
- Section 3: Progressive Disclosure (700 words) - Feature introduction strategy
- Section 4: Video Tutorial Specifications (700 words) - Embedded help content
- Section 5: Contextual Help System (600 words) - In-app assistance design
- Section 6: Success Milestones (500 words) - User achievement tracking
10.6 Email Template Gallery Design (design-template-gallery.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Template Categories (800 words) - Industry-specific organization
- Section 2: Template Preview System (700 words) - Thumbnail and live preview design
- Section 3: Customization Interface (700 words) - Template editing workflow
- Section 4: Template Search & Filter (700 words) - Discovery mechanisms
- Section 5: Template Ratings & Reviews (600 words) - Community feedback system
- Section 6: Template Import/Export (500 words) - Sharing and distribution
PHASE 14: DESIGN SYSTEM & COMPONENT LIBRARY
Context (Building on Phases 1-12)
Create comprehensive design system and reusable component library for consistent MVP implementation.
# Design Foundation
MOCKUPS: "High-fidelity designs from Phase 10"
PATTERNS: "UI patterns from competitor analysis"
BRAND: "Visual strategy defined in Phase 8"
TECHNICAL_STACK: "Frontend framework from Phase 4"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 13
Claude Code Instructions: Execute ALL 8 WebSearch queries below. Create 4 comprehensive design system documents.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Design System Research
Query 1: "design system" SaaS companies examples documentation
Query 2: "component library" React Vue best practices 2024
Query 3: "design tokens" system typography color spacing
Query 4: "Storybook" component documentation examples
2. Implementation Research
Query 5: "CSS-in-JS" design system implementation patterns
Query 6: "component testing" visual regression Chromatic
Query 7: "design system versioning" maintenance best practices
Query 8: "component API design" props interface documentation
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
13.1 Design System Architecture (design-system-architecture.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Design Token Structure (800 words) - Colors, typography, spacing, shadows
- Section 2: Component Hierarchy (800 words) - Atomic design methodology
- Section 3: Theming Architecture (700 words) - Light/dark mode support
- Section 4: Responsive Framework (700 words) - Breakpoints and grid system
- Section 5: Animation Standards (600 words) - Transitions and interactions
- Section 6: Documentation Standards (400 words) - Component documentation
13.2 Core Component Specifications (design-system-components.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Form Components (800 words) - Inputs, selects, checkboxes
- Section 2: Layout Components (700 words) - Grid, container, spacer
- Section 3: Navigation Components (700 words) - Nav, tabs, breadcrumbs
- Section 4: Feedback Components (700 words) - Alerts, toasts, modals
- Section 5: Data Components (600 words) - Tables, lists, cards
- Section 6: Utility Components (500 words) - Tooltips, popovers, badges
13.3 Component Implementation Guide (design-system-implementation.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Development Setup (800 words) - Tooling and environment
- Section 2: Component API Design (700 words) - Props and interfaces
- Section 3: Styling Methodology (700 words) - CSS-in-JS approach
- Section 4: Testing Strategy (700 words) - Unit and visual tests
- Section 5: Documentation Approach (600 words) - Storybook setup
- Section 6: Versioning & Distribution (500 words) - NPM publishing
13.4 Design System Governance (design-system-governance.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Contribution Guidelines (800 words) - How to add components
- Section 2: Review Process (700 words) - Design and code review
- Section 3: Deprecation Strategy (700 words) - Handling breaking changes
- Section 4: Adoption Playbook (700 words) - Team onboarding
- Section 5: Maintenance Schedule (600 words) - Update cycles
- Section 6: Success Metrics (500 words) - Measuring adoption
13.5 Email Template Components (design-system-email-components.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Email Building Blocks (800 words) - Headers, footers, content blocks
- Section 2: Responsive Email Patterns (700 words) - Mobile-first email design
- Section 3: Dynamic Content Components (700 words) - Personalization tokens, conditionals
- Section 4: Email Typography System (700 words) - Web-safe fonts, fallbacks
- Section 5: Email-Safe Colors (600 words) - Dark mode support, accessibility
- Section 6: Testing Framework (500 words) - Email client compatibility
13.6 Automation Visual Elements (design-system-automation-components.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Workflow Node Library (800 words) - Triggers, actions, conditions
- Section 2: Connection Patterns (700 words) - Visual flow connectors, paths
- Section 3: State Visualization (700 words) - Active, paused, error states
- Section 4: Drag-Drop Interactions (700 words) - Canvas manipulation patterns
- Section 5: Workflow Templates UI (600 words) - Pre-built automation displays
- Section 6: Performance Indicators (500 words) - Real-time execution feedback
PHASE 15: MVP IMPLEMENTATION WITH CLAUDE CODE
Context (Building on Phases 1-13)
Execute actual MVP implementation using Claude Code prompts to transform designs and specifications into working software. This phase focuses on hands-on development rather than documentation, providing specific executable instructions for building the email marketing platform.
# Implementation Foundation from Previous Phases
DESIGN_SYSTEM: "Component library from Phase 13"
UI_MOCKUPS: "High-fidelity designs from Phase 12"
WIREFRAMES: "UI/UX specifications from Phase 9"
TECHNICAL_ARCHITECTURE: "System design from Phase 4"
FEATURE_SPECIFICATIONS: "Detailed PRDs from Phase 11"
IMPLEMENTATION_TARGET: "Working MVP with core email marketing features"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 14
Claude Code Instructions: Execute ALL 8 WebSearch queries below sequentially for implementation research. Use results to create 4 comprehensive implementation guides with executable Claude Code prompts. CRITICAL: Each guide must contain working Claude Code prompts that produce actual implemented code, not just documentation. DO NOT PROCEED to Phase 15 until Phase 14 Complete checklist is satisfied with working MVP implementation.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Implementation Framework Research
Query 1: "Next.js 14" production setup email marketing SaaS implementation
Query 2: "Supabase integration" email marketing platform database schema implementation
Query 3: "React email editor" drag drop implementation tutorial code examples
Query 4: "email automation builder" visual workflow React implementation
2. Code Implementation Research
Query 5: "Claude Code development" prompts software implementation best practices
Query 6: "progressive web app" email marketing platform implementation patterns
Query 7: "SaaS authentication" Supabase implementation user management code
Query 8: "email marketing API" implementation SendGrid Postmark integration code
DELIVERABLE SPECIFICATIONS - CREATE 4 IMPLEMENTATION GUIDES
After executing ALL 8 WebSearch queries above, create these implementation files with executable Claude Code prompts:
14.1 Implementation Environment Setup (implementation-environment-setup.md)
WORD COUNT: Exactly 4,000+ words
IMPLEMENTATION FOCUS: Executable Claude Code prompts for project setup
CODE EXAMPLES: Complete file creation and configuration commands
STRUCTURE REQUIREMENTS:
- Section 1: Project Initialization Commands (800 words) - Next.js 14 creation with exact terminal commands
- Section 2: Supabase Integration Setup (800 words) - Database connection with actual code and SQL schemas
- Section 3: Authentication Implementation (700 words) - Complete auth setup with Supabase Auth code
- Section 4: Development Environment Configuration (700 words) - TypeScript, ESLint, Tailwind exact setup
- Section 5: Component Library Integration (600 words) - Design system installation with import examples
- Section 6: Validation & Testing Setup (400 words) - Verify working environment with test commands
MANDATORY CLAUDE CODE PROMPTS:
- Project Creation Prompt: "Create a Next.js 14 email marketing platform with TypeScript, Tailwind, and Supabase integration. Include specific file structure and initial components."
- Database Schema Prompt: "Create Supabase database schema for email marketing platform with campaigns, contacts, templates, and automation tables."
- Authentication Prompt: "Implement Supabase authentication with user registration, login, and protected routes in Next.js 14."
- Environment Validation Prompt: "Create validation scripts to verify all components are working correctly."
14.2 Component Implementation Development (implementation-component-development.md)
WORD COUNT: Exactly 4,000+ words
IMPLEMENTATION FOCUS: Executable Claude Code prompts for component creation
CODE EXAMPLES: Complete React component implementations with TypeScript
STRUCTURE REQUIREMENTS:
- Section 1: Dashboard Component Implementation (800 words) - Campaign dashboard with real data integration
- Section 2: Email Editor Component Development (800 words) - Drag-and-drop email builder implementation
- Section 3: Automation Builder Implementation (700 words) - Visual workflow builder with React Flow
- Section 4: Contact Management Components (700 words) - List management, segmentation, import/export
- Section 5: Template Gallery Implementation (600 words) - Template browsing, preview, and selection
- Section 6: Component Testing & Validation (400 words) - Unit tests and Storybook setup
MANDATORY CLAUDE CODE PROMPTS:
- Dashboard Creation Prompt: "Create a comprehensive email marketing dashboard component showing campaign metrics, recent activity, and quick actions. Include TypeScript interfaces and Tailwind styling."
- Email Editor Prompt: "Implement a drag-and-drop email editor using React with components for text, images, buttons, and layouts. Include real-time preview functionality."
- Automation Builder Prompt: "Create a visual automation workflow builder using React Flow with trigger nodes, action nodes, and condition logic."
- Contact Management Prompt: "Build contact list management with search, filtering, segmentation, and bulk operations using React and Supabase."
14.3 API Integration Implementation (implementation-api-integration.md)
WORD COUNT: Exactly 4,000+ words
IMPLEMENTATION FOCUS: Executable Claude Code prompts for API and service integration
CODE EXAMPLES: Complete API routes, database queries, and third-party integrations
STRUCTURE REQUIREMENTS:
- Section 1: RESTful API Routes Implementation (800 words) - Campaign, contact, template API endpoints
- Section 2: Supabase Database Integration (800 words) - Real-time queries, subscriptions, and data operations
- Section 3: Email Service Integration (700 words) - SendGrid/Postmark setup for email delivery
- Section 4: Real-Time Features Implementation (700 words) - Live updates, notifications, websockets
- Section 5: Authentication & Authorization (600 words) - Protected routes, user roles, session management
- Section 6: Error Handling & Validation (400 words) - Comprehensive error management and data validation
MANDATORY CLAUDE CODE PROMPTS:
- API Routes Prompt: "Create comprehensive Next.js API routes for email marketing platform including campaigns, contacts, templates, and automation endpoints with full CRUD operations."
- Database Integration Prompt: "Implement Supabase database integration with real-time subscriptions, complex queries, and data relationships for email marketing platform."
- Email Service Prompt: "Integrate SendGrid/Postmark email delivery service with queue processing, template rendering, and delivery tracking."
- Real-Time Features Prompt: "Implement real-time features using Supabase subscriptions for live dashboard updates, notifications, and collaborative editing."
14.4 Testing & Validation Implementation (implementation-testing-validation.md)
WORD COUNT: Exactly 4,000+ words
IMPLEMENTATION FOCUS: Executable Claude Code prompts for testing setup and validation
CODE EXAMPLES: Complete testing configurations, test files, and validation scripts
STRUCTURE REQUIREMENTS:
- Section 1: Unit Testing Implementation (800 words) - Jest, React Testing Library setup with component tests
- Section 2: Integration Testing Setup (800 words) - API testing, database operations, service integration tests
- Section 3: End-to-End Testing Framework (700 words) - Playwright/Cypress for complete user workflow testing
- Section 4: Performance Testing & Monitoring (700 words) - Performance benchmarks, optimization validation
- Section 5: Code Quality & Standards (600 words) - ESLint, TypeScript, code coverage, quality gates
- Section 6: Deployment Validation (400 words) - Production readiness checks and validation scripts
MANDATORY CLAUDE CODE PROMPTS:
- Unit Testing Prompt: "Create comprehensive unit tests for all React components using Jest and React Testing Library. Include test utilities, mocks, and coverage configuration."
- Integration Testing Prompt: "Implement integration tests for API routes, database operations, and third-party service integrations using Jest and Supertest."
- E2E Testing Prompt: "Set up end-to-end testing with Playwright covering complete user workflows: registration, campaign creation, email sending, and analytics viewing."
- Quality Validation Prompt: "Implement code quality checks, performance monitoring, and deployment validation scripts to ensure production readiness."
PHASE 14 COMPLETION CHECKLIST
Before proceeding to Phase 15 (Development Environment & Project Setup), Claude Code must verify:
Research & Documentation Complete
- ALL 8 WebSearch queries executed for implementation research
- 4 implementation guides created with exact word counts (16,000+ total words)
- Each guide contains specific Claude Code execution prompts
- Implementation instructions are executable and testable
- TECHNICAL SOURCES VERIFIED: All code examples and best practices sourced from official documentation URLs
- FRAMEWORK SPECIFICATIONS SOURCED: All Next.js, Supabase, and tool requirements verified from official sites
- IMPLEMENTATION PATTERNS VERIFIED: All coding patterns sourced from verified technical resources with URLs
Working MVP Implementation Complete
- Environment Setup: Next.js 14 project created with Supabase integration
- Database Schema: Email marketing tables created and populated with test data
- Authentication System: User registration, login, and protected routes working
- Dashboard Component: Campaign overview with real data display
- Email Editor: Drag-and-drop email builder with template functionality
- Automation Builder: Visual workflow creator with node-based interface
- Contact Management: List management with import/export capabilities
- API Endpoints: RESTful API routes for all major features operational
- Real-Time Features: Live updates and notifications implemented
- Email Integration: SendGrid/Postmark email delivery working
- Testing Suite: Unit, integration, and E2E tests passing
- Performance Validation: Core features meet speed requirements
Production Readiness Validation
- Code Quality: TypeScript strict mode, ESLint, Prettier configured
- Security: Authentication, authorization, data validation implemented
- Error Handling: Comprehensive error management and user feedback
- Responsive Design: Mobile-first design working across breakpoints
- Accessibility: WCAG compliance for key user flows
- Documentation: Code comments and API documentation complete
PROGRESSION TRIGGER: Phase 14 Complete - Working MVP Ready for Enhancement
PHASE 16: DEVELOPMENT ENVIRONMENT & PROJECT SETUP
Context (Building on Phases 1-11)
Set up complete development environment and project structure for MVP implementation.
# Technical Foundation
TECH_STACK: "Next.js, TypeScript, Supabase from Phase 4"
DESIGN_SYSTEM: "Component library from Phase 13"
ARCHITECTURE: "System design from Phase 4"
INFRASTRUCTURE: "Cloud setup from Phase 4"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 15
Claude Code Instructions: Execute ALL 8 WebSearch queries below. Create 4 comprehensive setup documents.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Development Setup Research
Query 1: "Next.js 14" TypeScript Supabase starter template 2024
Query 2: "monorepo setup" Turborepo email marketing platform
Query 3: "Supabase" authentication email marketing best practices
Query 4: "development environment" Docker local setup Next.js
2. Tooling Research
Query 5: "ESLint Prettier" Next.js configuration best practices
Query 6: "GitHub Actions" CI/CD Next.js Supabase deployment
Query 7: "testing setup" Jest Cypress Next.js email platform
Query 8: "developer productivity" VS Code extensions SaaS development
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
15.1 Project Setup Guide (setup-project-initialization.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Repository Structure (800 words) - Monorepo organization
- Section 2: Next.js Configuration (800 words) - App router, middleware
- Section 3: TypeScript Setup (700 words) - Strict configuration
- Section 4: Supabase Integration (700 words) - Database, auth, storage
- Section 5: Environment Configuration (600 words) - Env variables, secrets
- Section 6: Initial Deployment (400 words) - Vercel/AWS setup
15.2 Development Workflow (setup-development-workflow.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Git Workflow (800 words) - Branching strategy, commits
- Section 2: Code Standards (700 words) - Linting, formatting, conventions
- Section 3: Testing Workflow (700 words) - Unit, integration, E2E
- Section 4: CI/CD Pipeline (700 words) - Automated testing, deployment
- Section 5: Code Review Process (600 words) - PR templates, checklists
- Section 6: Release Management (500 words) - Versioning, changelogs
15.3 Local Development Guide (setup-local-development.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Docker Setup (800 words) - Containerized development
- Section 2: Database Setup (700 words) - Local Supabase instance
- Section 3: Email Testing (700 words) - Local SMTP, Mailhog
- Section 4: API Development (700 words) - Routes, middleware
- Section 5: Frontend Development (600 words) - Hot reload, debugging
- Section 6: Performance Monitoring (500 words) - Local profiling
15.4 Team Onboarding Guide (setup-team-onboarding.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Getting Started (800 words) - First day setup
- Section 2: Architecture Overview (700 words) - System understanding
- Section 3: Development Tools (700 words) - IDE setup, extensions
- Section 4: Common Tasks (700 words) - How-to guides
- Section 5: Troubleshooting (600 words) - Common issues
- Section 6: Resources & Support (500 words) - Documentation, help
PHASE 17: MVP DEVELOPMENT
Context (Building on Phases 1-15)
Execute MVP development with all research, design, and setup complete.
# Development Foundation
SPECIFICATIONS: "Complete PRDs from Phase 11"
DESIGN_SYSTEM: "Component library from Phase 13"
ENVIRONMENT: "Development setup from Phase 15"
ARCHITECTURE: "Technical design from Phase 4"
LOCAL_DEVELOPMENT: "Wireframe implementation from Phase 14"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 16
Claude Code Instructions: Execute ALL 10 WebSearch queries below. Create 4 comprehensive development guides.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Implementation Pattern Research
Query 1: "Next.js email editor" implementation drag drop tutorial
Query 2: "Supabase real-time" subscriptions email marketing
Query 3: "email automation engine" Node.js implementation patterns
Query 4: "React email templates" dynamic rendering MJML
Query 5: "webhook implementation" Next.js queue processing
2. Integration Research
Query 6: "SendGrid integration" Next.js transactional email
Query 7: "Stripe subscription" SaaS billing Next.js
Query 8: "file upload" Supabase storage email attachments
Query 9: "analytics implementation" Mixpanel email marketing
Query 10: "rate limiting" Next.js API protection
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
16.1 Core Feature Implementation (development-core-features.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Email Editor Implementation (1000 words) - Drag-drop functionality
- Section 2: Automation Engine Build (1000 words) - Workflow execution
- Section 3: Contact Management System (800 words) - CRUD operations
- Section 4: Template System (800 words) - Storage and rendering
- Section 5: Analytics Dashboard (700 words) - Real-time metrics
- Section 6: API Development (700 words) - RESTful endpoints
16.2 Integration Implementation (development-integrations.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Email Delivery Service (1000 words) - SendGrid/SES setup
- Section 2: Payment Processing (1000 words) - Stripe subscriptions
- Section 3: Authentication System (800 words) - Supabase auth
- Section 4: File Storage (800 words) - Image/attachment handling
- Section 5: Third-party Webhooks (700 words) - External integrations
- Section 6: Analytics Services (700 words) - Tracking implementation
16.3 Frontend Implementation (development-frontend-guide.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Dashboard Components (1000 words) - Main interface build
- Section 2: Editor Interface (1000 words) - Drag-drop implementation
- Section 3: Automation Builder UI (800 words) - Visual workflow
- Section 4: Responsive Implementation (800 words) - Mobile optimization
- Section 5: State Management (700 words) - Redux/Zustand setup
- Section 6: Performance Optimization (700 words) - Code splitting
16.4 Backend Implementation (development-backend-guide.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: API Architecture (1000 words) - Route structure
- Section 2: Database Operations (1000 words) - Supabase queries
- Section 3: Queue Processing (800 words) - Background jobs
- Section 4: Email Processing (800 words) - Sending logic
- Section 5: Security Implementation (700 words) - Auth, validation
- Section 6: Monitoring Setup (700 words) - Logging, alerts
16.5 Automation Template Library (development-automation-templates.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Welcome Series Templates (1000 words) - New subscriber onboarding
- Section 2: E-commerce Automations (1000 words) - Cart abandonment, post-purchase
- Section 3: SaaS User Journeys (800 words) - Trial conversion, onboarding
- Section 4: Re-engagement Campaigns (800 words) - Win-back sequences
- Section 5: Event-Based Triggers (700 words) - Birthday, anniversary automations
- Section 6: Template Customization (700 words) - Modification framework
16.6 Customer Support System (development-support-system.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Help Desk Integration (1000 words) - Ticket system implementation
- Section 2: Knowledge Base Structure (1000 words) - Self-service documentation
- Section 3: Live Chat Implementation (800 words) - Real-time support
- Section 4: Support Analytics (800 words) - Response times, satisfaction
- Section 5: Escalation Workflows (700 words) - Tier 1/2/3 support
- Section 6: Community Forums (700 words) - User-to-user help
PHASE 19: TESTING & MVP VALIDATION
Context (Building on Phases 1-16)
Comprehensive testing and validation before MVP launch.
# Testing Foundation
TEST_SPECIFICATIONS: "Test plans from Phase 11"
LOCAL_TESTING: "Testing framework from Phase 14"
IMPLEMENTATION: "Completed MVP from Phase 16"
QUALITY_STANDARDS: "Standards from Phase 6"
SUCCESS_METRICS: "KPIs from Phase 7"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 17
Claude Code Instructions: Execute ALL 8 WebSearch queries below. Create 4 comprehensive testing documents.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Testing Strategy Research
Query 1: "email marketing platform" testing strategy best practices
Query 2: "Next.js testing" Jest React Testing Library guide
Query 3: "Cypress E2E testing" email marketing workflows
Query 4: "load testing" email platform K6 Artillery
2. Validation Research
Query 5: "MVP validation" metrics email marketing success
Query 6: "user acceptance testing" SaaS platform checklist
Query 7: "email deliverability testing" spam score validation
Query 8: "performance benchmarks" email marketing platform
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
17.1 Testing Execution Guide (testing-execution-guide.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Unit Test Implementation (1000 words) - Component testing
- Section 2: Integration Testing (1000 words) - API and service tests
- Section 3: E2E Test Scenarios (800 words) - User journey tests
- Section 4: Performance Testing (800 words) - Load and stress tests
- Section 5: Security Testing (700 words) - Vulnerability scans
- Section 6: Accessibility Testing (700 words) - WCAG validation
17.2 Quality Assurance Plan (testing-qa-plan.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: QA Process Overview (1000 words) - Testing methodology
- Section 2: Test Case Management (900 words) - Organization and tracking
- Section 3: Bug Management (800 words) - Tracking and prioritization
- Section 4: Regression Testing (800 words) - Automated suites
- Section 5: Release Testing (800 words) - Pre-launch checklist
- Section 6: Post-Release Monitoring (700 words) - Production validation
17.3 User Acceptance Testing (testing-uat-guide.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: UAT Planning (1000 words) - Test scenarios and users
- Section 2: Beta Program Setup (900 words) - Recruitment and onboarding
- Section 3: Feedback Collection (800 words) - Surveys and interviews
- Section 4: Issue Prioritization (800 words) - Triage and fixes
- Section 5: Success Criteria (800 words) - Go/no-go decisions
- Section 6: Launch Readiness (700 words) - Final validation
17.4 MVP Validation Report (testing-validation-report.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Feature Completeness (1000 words) - Requirements coverage
- Section 2: Performance Validation (900 words) - Speed and scale tests
- Section 3: Security Validation (800 words) - Vulnerability assessment
- Section 4: Usability Validation (800 words) - User testing results
- Section 5: Market Readiness (800 words) - Competitive comparison
- Section 6: Launch Recommendation (700 words) - Final assessment
PHASE 17 COMPLETION CHECKLIST
MVP Ready for Launch:
- All test suites passing with >90% coverage
- Performance benchmarks met or exceeded
- Security audit completed and issues resolved
- Beta user feedback incorporated
- Documentation complete and reviewed
- Production environment configured
- Support processes established
- Launch plan finalized
COMPREHENSIVE MVP DOCUMENTATION SUMMARY
Total Phase 10-17 Output (8 Phases, 50 Files, 202,500+ Words)
Phase 10: UI/UX Wireframes (9 files, 22,500+ total words)
- Comprehensive wireframe system with 7-20 high-quality SVG wireframes
- Information architecture and interaction design patterns
- User journey mapping and interface specifications
- Mobile experience design and responsive behavior
- Accessibility standards and usability requirements
Phase 11: Visual Competitor Analysis (4 files, 14,000 words)
- Visual UI/UX patterns from competitors
- Design system recommendations
- Brand visual strategy
Phase 12: Feature Specifications (8 files, 32,000 words)
- Complete technical PRD
- Detailed feature specifications
- Testing requirements
- Data migration tools
- Email deliverability infrastructure
- Compliance framework
- Performance benchmarks
Phase 13: UX/UI Design (6 files, 24,000 words)
- High-fidelity mockup specifications
- Interactive prototype plans
- Accessibility guidelines
- Onboarding flow design
- Email template gallery
Phase 14: Design System (6 files, 24,000 words)
- Component library architecture
- Implementation guidelines
- Governance framework
- Email template components
- Automation visual elements
Phase 15: MVP Implementation (4 files, 16,000 words)
- Local environment setup and configuration
- Wireframe to working component conversion
- Integration development and testing
- Local validation framework
Phase 16: Development Setup (4 files, 16,000 words)
- Project initialization
- Development workflows
- Team onboarding
Phase 17: MVP Development (6 files, 30,000 words)
- Core feature implementation
- Integration guides
- Frontend/backend development
- Automation template library
- Customer support system
USING THIS EXTENDED FRAMEWORK
- Sequential Execution: Complete phases 1-7 for research and planning before starting phase 8
- Visual Documentation: Phase 10 requires @knowcode/imgfetch for competitor screenshots
- Progressive Detail: Each phase builds on previous findings
- MVP Focus: Phases 8-18 specifically target working MVP delivery
- Quality Gates: Each phase has completion criteria before progression
- Local Development: Phase 14 bridges design and full implementation
The extended framework ensures a research-driven approach to MVP development, with visual competitor analysis informing design decisions, local wireframe implementation providing practical prototypes, and comprehensive documentation supporting the entire development lifecycle.
PHASE 18: SUPPORT MATERIALS PRODUCTION
Context (Building on Phases 1-16)
Create comprehensive support materials and sales assets for successful product launch and customer acquisition.
# Foundation from MVP Development
MVP_COMPLETE: "Fully developed and tested platform from Phase 16"
DESIGN_SYSTEM: "Consistent brand and UI framework from Phase 13"
FEATURE_SPECS: "Complete functionality documentation from Phase 11"
USER_PERSONAS: "Target customer profiles from Phase 2"
VALUE_PROPOSITIONS: "Clear messaging from Phase 3"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 17
Claude Code Instructions: Execute ALL 10 WebSearch queries below sequentially. Use results to create 6 comprehensive markdown documents. DO NOT PROCEED to Phase 18 until Phase 17 Complete checklist is satisfied.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Sales Materials Research
Query 1: "SaaS sales kit" templates best practices 2024 2025
Query 2: "email marketing platform" sales presentations competitor analysis
Query 3: "product demo scripts" SaaS software live demonstration
2. Marketing Collateral Research
Query 4: "marketing collateral examples" SaaS email marketing platforms
Query 5: "case study templates" customer success stories email marketing
Query 6: "product comparison sheets" competitive analysis templates
3. Support Documentation Research
Query 7: "SaaS documentation examples" help center knowledge base
Query 8: "customer onboarding" best practices email marketing tools
Query 9: "FAQ templates" SaaS support common questions
Query 10: "customer success frameworks" SaaS retention strategies
DELIVERABLE SPECIFICATIONS - CREATE 6 MARKDOWN FILES
17.1 Sales Materials Kit (sales-materials-kit.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Sales Deck Template (1000 words) - Complete presentation framework
- Section 2: Product Demo Scripts (800 words) - Live demonstration guides
- Section 3: Pricing Proposal Templates (800 words) - Customizable sales proposals
- Section 4: ROI Calculator Templates (700 words) - Customer value calculations
- Section 5: Objection Handling Guide (800 words) - Common concerns and responses
- Section 6: Sales Process Documentation (900 words) - End-to-end sales workflow
MANDATORY CONTENT:
- Slide-by-slide sales deck with speaker notes
- 15-minute demo script with key feature highlights
- Pricing comparison vs ActiveCampaign/Mailchimp
- ROI calculation templates for different customer sizes
- Top 20 sales objections with proven responses
- CRM integration and lead tracking processes
17.2 Marketing Collateral System (marketing-collateral-system.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Brand Asset Library (800 words) - Logos, colors, fonts, guidelines
- Section 2: Website Copy Templates (1000 words) - Landing pages, features, about
- Section 3: Social Media Templates (700 words) - Posts, campaigns, ads
- Section 4: Email Marketing Templates (800 words) - Newsletters, drip campaigns
- Section 5: Case Study Framework (900 words) - Customer success story template
- Section 6: Competitive Comparison Materials (800 words) - Feature comparison charts
MANDATORY CONTENT:
- Complete brand guidelines with visual examples
- Conversion-optimized landing page copy variations
- Social media content calendar with 30+ post ideas
- Email sequences for lead nurturing and conversion
- Case study template with before/after metrics
- Feature comparison charts vs top 5 competitors
17.3 Demo Presentation Guide (demo-presentation-guide.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Demo Environment Setup (800 words) - Technical preparation
- Section 2: Persona-Based Demo Flows (1200 words) - Customized demonstrations
- Section 3: Interactive Demo Scripts (1000 words) - Step-by-step walkthroughs
- Section 4: Feature Showcase Templates (800 words) - Key functionality highlights
- Section 5: Q&A Preparation Guide (700 words) - Common questions and answers
- Section 6: Follow-up Action Plans (500 words) - Post-demo engagement
MANDATORY CONTENT:
- Demo account setup with realistic sample data
- Separate demo flows for small business vs enterprise
- Screen-by-screen walkthrough with talking points
- Feature comparison during demo vs competitor tools
- Technical Q&A covering integrations and security
- Demo feedback collection and follow-up templates
17.4 Support Documentation System (support-documentation-system.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Help Center Architecture (800 words) - Documentation structure
- Section 2: Getting Started Guides (1000 words) - Onboarding documentation
- Section 3: Feature Documentation (1200 words) - Complete functionality guides
- Section 4: Integration Guides (800 words) - Third-party service setup
- Section 5: Troubleshooting Library (700 words) - Common issues and solutions
- Section 6: Video Tutorial Scripts (500 words) - Screencast content plans
MANDATORY CONTENT:
- Searchable knowledge base structure with categories
- Step-by-step setup guides with screenshots
- Feature tutorials for email editor, automation, analytics
- Integration guides for SendGrid, Stripe, Zapier
- Troubleshooting for delivery issues, authentication, billing
- Video tutorial outlines for visual learners
17.5 User Onboarding Materials (user-onboarding-materials.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Welcome Sequence Design (800 words) - First-time user experience
- Section 2: Progressive Onboarding Framework (1000 words) - Feature introduction
- Section 3: Interactive Tutorial System (900 words) - In-app guidance
- Section 4: Onboarding Email Sequences (800 words) - Educational drip campaigns
- Section 5: Success Milestone Tracking (700 words) - User progress metrics
- Section 6: Onboarding Optimization Plan (800 words) - Continuous improvement
MANDATORY CONTENT:
- Day 0-30 onboarding journey with key milestones
- In-app tooltips and guided tours for main features
- Progressive feature unlocking based on user competence
- Email sequence with tutorials, tips, and best practices
- Success metrics: first campaign sent, automation created
- A/B testing framework for onboarding optimization
17.6 Customer Success Frameworks (customer-success-frameworks.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Customer Health Scoring (800 words) - Engagement metrics
- Section 2: Success Milestone Framework (900 words) - Customer journey stages
- Section 3: Retention Strategy Playbook (1000 words) - Churn prevention
- Section 4: Expansion Opportunity Identification (800 words) - Upselling framework
- Section 5: Customer Feedback Systems (700 words) - Satisfaction measurement
- Section 6: Success Team Processes (800 words) - Team workflows and KPIs
MANDATORY CONTENT:
- Health score calculation based on usage, engagement, support tickets
- Success milestones: first campaign, 100 contacts, automation setup
- Churn risk identification and intervention strategies
- Upselling triggers based on usage patterns and growth
- NPS surveys, feedback collection, and feature request tracking
- Customer success team playbooks and performance metrics
Phase 17 Complete - Progression Checklist
DO NOT PROCEED to Phase 18 until ALL items below are verified:
Sales Materials Kit Complete: 5,000+ word comprehensive sales enablement guide
Marketing Collateral System Complete: 5,000+ word brand and marketing asset library
Demo Presentation Guide Complete: 5,000+ word demonstration framework
Support Documentation System Complete: 5,000+ word help center architecture
User Onboarding Materials Complete: 5,000+ word onboarding experience design
Customer Success Frameworks Complete: 5,000+ word retention and growth strategy
SALES METHODOLOGY SOURCED: All sales techniques and frameworks verified from industry sources with URLs
MARKETING BEST PRACTICES VERIFIED: All marketing strategies sourced from verified marketing resources with URLs
ONBOARDING PATTERNS SOURCED: All user onboarding flows verified from UX research and case studies with URLs
QUALITY VALIDATION:
- Each document cites specific WebSearch research findings
- All materials align with brand guidelines from Phase 13
- Content addresses user personas identified in Phase 2
- Materials support launch strategy from Phase 7
- Documentation integrates with technical architecture from Phase 4
PROGRESSION TRIGGER: When ALL 6 deliverables are complete and validated, automatically proceed to Phase 18: Payment Integration.
POST-LAUNCH EXECUTION PHASES (18-28)
Post-Launch Context (Building on MVP Completion)
With MVP tested and validated through Phase 17, now execute post-launch phases focused on payment integration, customer acquisition, growth, and market leadership.
# MVP Foundation from Phases 1-17
MVP_LAUNCHED: "Feature-complete platform validated through comprehensive testing"
MARKET_RESEARCH: "Deep competitive intelligence and user persona understanding"
TECHNICAL_FOUNDATION: "Scalable architecture ready for growth"
DESIGN_SYSTEM: "Comprehensive UI/UX framework for consistent experience"
VALIDATION_COMPLETE: "Beta testing and quality assurance processes completed"
PHASE 20: SECURITY COMPLIANCE & MEASUREMENT EXECUTION PROTOCOL
Security Validation Context (After MVP Implementation)
With MVP implementation complete from Phases 15-19, now validate and measure security implementation against design requirements from Phase 5.
# Implementation Foundation
SECURITY_ARCHITECTURE: "[Security design from Phase 5]"
MVP_COMPONENTS: "[Built system from Phases 15-17]"
DEPLOYMENT_ENVIRONMENT: "[Production setup from implementation phases]"
COMPLIANCE_TARGETS: "[Certification goals from Phase 5 planning]"
# Validation Requirements
TESTING_SCOPE: "[Security testing requirements from Phase 5]"
AUDIT_REQUIREMENTS: "[Compliance audit needs from regulatory research]"
MONITORING_NEEDS: "[Security monitoring requirements from threat modeling]"
CERTIFICATION_GOALS: "[Target certifications and timelines from compliance planning]"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 20
Claude Code Instructions: Execute ALL 10 WebSearch queries below sequentially. Use results to create 4 comprehensive security validation documents. DO NOT PROCEED to Phase 21 until Phase 20 Complete checklist is satisfied.
CITATION REQUIREMENTS: All testing methodologies, compliance procedures, monitoring tools, and certification requirements MUST be sourced from WebSearch results with exact URLs. Include links to security testing resources, audit frameworks, and certification guidelines.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Security Testing & Validation Research
Query 1: "security testing methodology" SAST DAST vulnerability assessment SaaS platform
Query 2: "penetration testing" web application security testing automated scanning
Query 3: "security code review" static analysis tools best practices implementation
2. Compliance Audit Research
Query 4: "SOC 2 audit preparation" controls testing evidence documentation process
Query 5: "GDPR compliance audit" checklist requirements verification assessment
Query 6: "security compliance framework" ISO 27001 NIST cybersecurity audit
3. Security Monitoring Implementation Research
Query 7: "security monitoring implementation" SIEM logging threat detection alerting
Query 8: "vulnerability management" patch management security operations continuous monitoring
4. Security Certification Research
Query 9: "security certification preparation" SOC 2 ISO 27001 documentation requirements
Query 10: "incident response testing" tabletop exercises security drill procedures validation
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
20.1 Security Testing & Validation (security-testing-validation.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Security Testing Strategy (1,000 words) - Comprehensive testing approach and methodology
- Section 2: Vulnerability Assessment Execution (1,200 words) - SAST, DAST, and penetration testing implementation
- Section 3: Security Code Review Process (800 words) - Static analysis and manual review procedures
- Section 4: Infrastructure Security Testing (1,000 words) - Cloud security, network security, configuration testing
- Section 5: Application Security Validation (600 words) - Authentication, authorization, input validation testing
- Section 6: Security Testing Reporting (400 words) - Results documentation and remediation tracking
MANDATORY CONTENT:
- Automated security scanning tool implementation and configuration
- Penetration testing scope, methodology, and execution procedures
- Code review checklist and security-focused review criteria
- Infrastructure security assessment including cloud configuration review
- Web application security testing including OWASP Top 10 validation
- Security testing metrics and success criteria with remediation timelines
20.2 Compliance Audit & Verification (security-compliance-audit.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Audit Preparation Strategy (1,000 words) - Readiness assessment and preparation methodology
- Section 2: SOC 2 Audit Implementation (1,200 words) - Trust Services Criteria validation and evidence collection
- Section 3: GDPR Compliance Verification (1,000 words) - Data protection regulation compliance validation
- Section 4: Additional Compliance Audits (800 words) - ISO 27001, industry-specific requirements
- Section 5: Documentation & Evidence Management (600 words) - Audit trail creation and maintenance
- Section 6: Continuous Compliance Monitoring (400 words) - Ongoing compliance validation processes
MANDATORY CONTENT:
- SOC 2 Type II readiness assessment and control implementation validation
- GDPR compliance audit including data processing, consent, and subject rights validation
- Compliance documentation repository and evidence collection procedures
- Internal audit procedures and self-assessment frameworks
- External audit coordination and vendor management processes
- Compliance monitoring dashboards and reporting mechanisms
20.3 Security Monitoring Implementation (security-monitoring-implementation.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Monitoring Architecture Design (1,000 words) - Security monitoring system architecture and integration
- Section 2: Threat Detection Implementation (1,200 words) - Real-time threat detection and alerting systems
- Section 3: Security Information Management (800 words) - Log aggregation, analysis, and retention
- Section 4: Incident Detection & Response (1,000 words) - Automated detection and response procedures
- Section 5: Security Metrics & Reporting (600 words) - KPIs, dashboards, and executive reporting
- Section 6: Monitoring Operations & Maintenance (400 words) - Ongoing monitoring operations and optimization
MANDATORY CONTENT:
- SIEM implementation including log sources, parsing rules, and correlation logic
- Threat intelligence integration and automated threat hunting capabilities
- Security alerting framework with escalation procedures and notification systems
- Incident response automation and security orchestration implementation
- Security dashboard design with real-time monitoring and historical analysis
- Security operations procedures including monitoring, analysis, and response workflows
20.4 Security Certification Preparation (security-certification-preparation.md)
WORD COUNT: Exactly 5,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Certification Strategy & Planning (800 words) - Target certifications and implementation roadmap
- Section 2: SOC 2 Type II Preparation (1,200 words) - Detailed preparation procedures and control implementation
- Section 3: ISO 27001 Readiness Assessment (1,000 words) - Information security management system preparation
- Section 4: Additional Security Certifications (800 words) - Industry-specific or regional certification requirements
- Section 5: Certification Documentation Management (600 words) - Evidence collection and documentation organization
- Section 6: Certification Maintenance & Renewal (600 words) - Ongoing certification management and improvement
MANDATORY CONTENT:
- Certification timeline and milestone planning with resource allocation
- Control implementation validation and testing procedures
- Documentation requirements and evidence collection frameworks
- Internal readiness assessment and gap analysis procedures
- External auditor coordination and vendor management processes
- Certification maintenance procedures and continuous improvement frameworks
PHASE 20 COMPLETION CHECKLIST
Before proceeding to Phase 21, Claude Code must verify:
- ALL 10 WebSearch queries executed and documented with citations
- 4 markdown files created with exact word counts (20,000+ total words)
- Security testing strategy implemented with automated scanning tools
- Vulnerability assessment completed with remediation plan
- Compliance audit procedures documented for SOC 2 and GDPR
- Security monitoring system implemented with threat detection
- Incident response procedures tested and validated
- Security certification preparation roadmap completed
- TESTING METHODOLOGY VERIFIED: All security testing approaches sourced from industry standards with URLs
- COMPLIANCE PROCEDURES SOURCED: All audit requirements verified from official regulatory documentation
- MONITORING TOOLS VERIFIED: All security monitoring implementations sourced from vendor documentation
- CERTIFICATION REQUIREMENTS SOURCED: All certification procedures verified from official certification body URLs
PROGRESSION TRIGGER: Phase 20 Complete - Proceed to Phase 21
PHASE 21: BETA CUSTOMER ACQUISITION & VALIDATION
Post-MVP Context (Built on Phase 18 Testing & Validation)
With MVP testing complete, now acquire beta customers and validate product-market fit in live market conditions.
# MVP Reality from Phase 18
TESTED_FEATURES: "All core features validated through comprehensive testing"
PERFORMANCE_BENCHMARKS: "Speed and scale requirements met"
SECURITY_VALIDATION: "Vulnerability assessment completed"
LAUNCH_READINESS: "Production environment configured and validated"
EARLY_FEEDBACK: "Initial user testing insights documented"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 18
Claude Code Instructions: Execute ALL 10 WebSearch queries below sequentially. Use results to create 4 comprehensive markdown documents. DO NOT PROCEED to Phase 19 until Phase 18 Complete checklist is satisfied.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Beta Customer Research
Query 1: "SaaS beta testing" customer acquisition best practices 2024 2025
Query 2: "email marketing beta users" recruitment strategies early adopters
Query 3: "product hunt launch" beta customer strategies community building
2. Early Adopter Communities Research
Query 4: "email marketing communities" Reddit Discord Slack groups
Query 5: "small business communities" beta testing recruitment forums
Query 6: "indie hackers" email marketing tool discussions feedback
3. Validation Framework Research
Query 7: "product market fit" validation metrics SaaS email marketing
Query 8: "customer feedback collection" beta testing tools surveys
Query 9: "beta testing KPIs" success metrics email marketing platform
Query 10: "early customer success" case studies email marketing startups
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
18.1 Beta Customer Acquisition Strategy (beta-customer-acquisition-strategy.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Early Adopter Identification (800 words) - Target customer profiles and community research
- Section 2: Acquisition Channel Strategy (800 words) - Community outreach, content marketing, partnerships
- Section 3: Beta Program Structure (700 words) - Pricing, features, timeline, expectations
- Section 4: Recruitment Campaign Plan (700 words) - Messaging, channels, conversion funnels
- Section 5: Community Building Approach (600 words) - Engagement strategies and feedback loops
- Section 6: Success Metrics & Tracking (400 words) - KPIs and measurement framework
MANDATORY CONTENT:
- Reddit communities: r/entrepreneur, r/smallbusiness, r/marketing, r/SaaS, r/emailmarketing
- Discord servers: Indie Hackers, SaaS Growth, Email Marketing Pros, Startup Grind
- Industry forums: Hacker News, IndieHackers.com, ProductHunt makers community
- Professional networks: LinkedIn groups, Twitter communities, marketing Slack groups
- Beta program structure: free vs paid beta, feature limitations, support levels
- Specific messaging for each persona identified in Phase 2
18.2 Product-Market Fit Validation Framework (pmf-validation-framework.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: PMF Metrics Definition (800 words) - Quantitative indicators and benchmarks
- Section 2: Customer Interview Framework (800 words) - Structured feedback collection methodology
- Section 3: Usage Analytics Setup (700 words) - Behavioral tracking and analysis
- Section 4: Retention Analysis System (700 words) - Cohort analysis and churn metrics
- Section 5: Feature Adoption Tracking (600 words) - Core feature usage patterns
- Section 6: Validation Decision Framework (400 words) - Go/no-go criteria for full launch
MANDATORY CONTENT:
- Sean Ellis PMF survey methodology with email marketing industry adaptations
- Net Promoter Score benchmarks for SaaS email marketing tools
- Customer retention benchmarks: 90% month 1, 80% month 3, 70% month 6
- Feature adoption metrics: email editor usage, automation setup rates, template usage
- Customer interview scripts for different personas (small business, SaaS, e-commerce)
- Competitive benchmarking against ActiveCampaign, Mailchimp user satisfaction
18.3 Feedback Collection & Analysis System (feedback-collection-analysis.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Multi-Channel Feedback Strategy (800 words) - In-app, email, calls, surveys
- Section 2: Feedback Categorization Framework (800 words) - Feature requests, bugs, UX issues
- Section 3: Customer Interview Process (700 words) - Scheduling, scripts, analysis methods
- Section 4: Data Analysis & Pattern Recognition (700 words) - Qualitative and quantitative insights
- Section 5: Feedback Prioritization System (600 words) - Impact vs effort scoring
- Section 6: Action Planning & Communication (400 words) - Response strategies and roadmap updates
MANDATORY CONTENT:
- In-app feedback widgets with context-sensitive prompts
- NPS surveys timed to user onboarding milestones
- Email drip campaigns requesting specific feedback on key features
- Video call interview scheduling integrated with calendar booking
- Feedback tagging system: UI/UX, features, performance, integrations, pricing
- Response time commitments and customer communication templates
18.4 Early Customer Success Program (early-customer-success.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Customer Onboarding Optimization (800 words) - Guided setup and first success
- Section 2: Proactive Support Strategy (800 words) - Early intervention and success enablement
- Section 3: Customer Health Monitoring (700 words) - Usage patterns and risk indicators
- Section 4: Success Milestone Framework (700 words) - Achievement tracking and celebration
- Section 5: Customer Advocacy Development (600 words) - Case studies and referral programs
- Section 6: Retention & Expansion Strategy (400 words) - Upgrade paths and feature adoption
MANDATORY CONTENT:
- 30-60-90 day customer journey maps with intervention points
- Customer health scores based on login frequency, feature usage, support tickets
- Success milestones: first email sent, first automation created, first campaign results
- Proactive outreach triggers: low usage, support ticket patterns, billing issues
- Case study development process for successful early customers
- Referral program structure with incentives for beta customers
PHASE 20 COMPLETION CHECKLIST
Before proceeding to Phase 26, Claude Code must verify:
- ALL 10 WebSearch queries executed and documented with citations
- 4 markdown files created with exact word counts (16,000+ total words)
- Beta customer acquisition channels identified and validated through research
- Product-market fit validation framework established with industry benchmarks
- Feedback collection system designed with multi-channel approach
- Early customer success program defined with proactive intervention points
- Community outreach strategies researched and documented (Reddit, Discord, etc.)
- Success metrics benchmarked against competitor performance research
- Customer interview frameworks adapted for email marketing personas
PROGRESSION TRIGGER: Phase 21 Complete - Proceed to Phase 22
PHASE 22: PAYMENT INTEGRATION & MONETIZATION (STRIPE)
Monetization Context (Built on Phase 19 Beta Validation)
With beta customers acquired and initial validation complete, now implement comprehensive payment system and monetization strategy.
# Beta Validation from Phase 19
BETA_CUSTOMERS: "Early adopters acquired and providing feedback"
PMF_VALIDATION: "Product-market fit signals identified and measured"
CUSTOMER_FEEDBACK: "Feature requests and pricing insights collected"
SUCCESS_PATTERNS: "Early customer success milestones documented"
MARKET_READINESS: "Validation framework confirms market demand"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 19
Claude Code Instructions: Execute ALL 10 WebSearch queries below sequentially. Use results to create 4 comprehensive markdown documents. DO NOT PROCEED to Phase 20 until Phase 19 Complete checklist is satisfied.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Stripe Integration Research
Query 1: "Stripe integration" Next.js React best practices 2024 implementation
Query 2: "SaaS billing system" Stripe webhooks subscription management
Query 3: "email marketing platform" Stripe pricing tiers usage-based billing
2. Pricing Strategy Research
Query 4: "SaaS pricing strategy" email marketing freemium vs paid tiers
Query 5: "email marketing pricing" ActiveCampaign Mailchimp ConvertKit models
Query 6: "usage-based billing" email platform subscriber limits send volume
3. Revenue Optimization Research
Query 7: "subscription revenue optimization" SaaS metrics churn reduction
Query 8: "payment flow optimization" conversion rate checkout abandonment
Query 9: "billing automation" dunning management failed payment recovery
Query 10: "revenue analytics" MRR ARR cohort analysis subscription metrics
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
19.1 Stripe Integration Technical Specifications (stripe-integration-specs.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Stripe Architecture Design (800 words) - API integration and webhook handling
- Section 2: Subscription Management System (800 words) - Plan creation, upgrades, downgrades
- Section 3: Payment Flow Implementation (700 words) - Checkout, billing portal, payment methods
- Section 4: Webhook Event Handling (700 words) - Real-time subscription status updates
- Section 5: Security & Compliance (600 words) - PCI compliance, data protection
- Section 6: Testing & Validation Framework (400 words) - Payment testing and error handling
MANDATORY CONTENT:
- Stripe Elements integration for secure payment collection
- Subscription lifecycle management: trial, active, past_due, canceled
- Webhook endpoints for invoice.payment_succeeded, subscription.updated events
- Customer portal integration for self-service billing management
- Multi-currency support for international markets
- Failed payment handling and dunning management automation
19.2 Monetization Strategy & Pricing Tiers (monetization-pricing-strategy.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Pricing Model Research & Selection (800 words) - Freemium vs paid, usage vs flat rate
- Section 2: Tier Structure Definition (800 words) - Feature differentiation and subscriber limits
- Section 3: Competitive Pricing Analysis (700 words) - Market positioning vs ActiveCampaign/Mailchimp
- Section 4: Value-Based Pricing Framework (700 words) - ROI justification and price anchoring
- Section 5: Revenue Forecasting Models (600 words) - Growth projections and unit economics
- Section 6: Pricing Testing & Optimization (400 words) - A/B testing framework for pricing
MANDATORY CONTENT:
- Freemium tier: 500 contacts, 2,000 emails/month, basic templates
- Starter tier: $25/month, 2,500 contacts, 15,000 emails/month, automation
- Professional tier: $49/month, 10,000 contacts, unlimited emails, advanced features
- Enterprise tier: $99/month+, unlimited contacts, white-label, priority support
- Usage overage pricing: $10 per 1,000 additional contacts
- Annual discount: 20% off monthly pricing for annual plans
19.3 Revenue Analytics & Business Intelligence (revenue-analytics-system.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Revenue Metrics Dashboard (800 words) - MRR, ARR, churn, LTV tracking
- Section 2: Customer Analytics Framework (800 words) - Cohort analysis and segmentation
- Section 3: Subscription Analytics (700 words) - Upgrade/downgrade patterns, retention
- Section 4: Payment Success Optimization (700 words) - Failed payment analysis and recovery
- Section 5: Financial Reporting Automation (600 words) - Automated reports and alerts
- Section 6: Business Intelligence Integration (400 words) - Data warehouse and analysis tools
MANDATORY CONTENT:
- Real-time MRR tracking with growth rate calculations
- Cohort retention analysis by acquisition channel and plan type
- Customer lifetime value calculations with segment breakdowns
- Churn analysis: voluntary vs involuntary, reasons and patterns
- Revenue forecasting models based on historical data
- Integration with accounting systems for automated revenue recognition
19.4 Billing Automation & Customer Portal (billing-automation-portal.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Automated Billing Workflows (800 words) - Invoice generation and payment processing
- Section 2: Customer Self-Service Portal (800 words) - Account management and billing history
- Section 3: Dunning Management System (700 words) - Failed payment recovery automation
- Section 4: Usage Monitoring & Limits (700 words) - Real-time usage tracking and notifications
- Section 5: Account Management Features (600 words) - Plan changes, cancellation, reactivation
- Section 6: Support Integration (400 words) - Billing support tools and escalation
MANDATORY CONTENT:
- Automated invoice generation with custom branding
- Usage limit enforcement with overage billing
- Failed payment retry logic: 3 attempts over 10 days
- Cancellation flow with exit survey and retention offers
- Proration calculations for mid-cycle plan changes
- Integration with customer support system for billing inquiries
PHASE 20 COMPLETION CHECKLIST
Before proceeding to Phase 26, Claude Code must verify:
- ALL 10 WebSearch queries executed and documented with citations
- 4 markdown files created with exact word counts (16,000+ total words)
- Stripe integration architecture defined with webhook handling
- Pricing tiers established with competitive market positioning
- Revenue analytics system designed with MRR/ARR tracking
- Billing automation workflows specified with dunning management
- Customer portal features defined for self-service account management
- Payment security and PCI compliance requirements documented
- Pricing testing framework established for optimization
- Financial reporting automation specified for business intelligence
PROGRESSION TRIGGER: Phase 22 Complete - Proceed to Phase 23
PHASE 23: SEO & CONTENT MARKETING FOUNDATION
Content Marketing Context (Built on Phase 19 Monetization & Phase 20 Production Readiness)
With payment system implemented and revenue streams established, now build comprehensive SEO and content marketing foundation for sustainable organic growth.
# Monetization Foundation from Phase 20
PAYMENT_SYSTEM: "Stripe integration with subscription management"
PRICING_STRATEGY: "Tiered pricing model validated and implemented"
REVENUE_TRACKING: "MRR/ARR analytics and business intelligence"
CUSTOMER_PORTAL: "Self-service billing and account management"
MONETIZATION_READY: "Revenue optimization and billing automation"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 20
Claude Code Instructions: Execute ALL 10 WebSearch queries below sequentially. Use results to create 4 comprehensive markdown documents. DO NOT PROCEED to Phase 21 until Phase 20 Complete checklist is satisfied.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. SEO Strategy Research
Query 1: "email marketing SEO" keyword research strategy content optimization
Query 2: "SaaS content marketing" SEO best practices organic growth 2024
Query 3: "competitor content analysis" ActiveCampaign Mailchimp blog strategy
2. Content Foundation Research
Query 4: "email marketing blog" content calendar topics small business
Query 5: "SaaS documentation SEO" help center optimization strategy
Query 6: "marketing automation content" educational resources lead generation
3. Technical SEO Research
Query 7: "Next.js SEO optimization" technical SEO implementation guide
Query 8: "SaaS website SEO" page speed Core Web Vitals optimization
Query 9: "content management system" headless CMS SEO Next.js
Query 10: "email marketing keywords" search volume competition analysis
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
20.1 SEO Strategy & Keyword Research (seo-strategy-keyword-research.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: SEO Competitive Analysis (800 words) - Competitor keyword rankings and content gaps
- Section 2: Keyword Research & Strategy (800 words) - Primary and long-tail keyword identification
- Section 3: Technical SEO Implementation (700 words) - On-page optimization and site structure
- Section 4: Content Strategy for SEO (700 words) - Content themes and keyword targeting
- Section 5: Local & Niche SEO Opportunities (600 words) - Small business and industry-specific SEO
- Section 6: SEO Measurement & Analytics (400 words) - Ranking tracking and performance metrics
MANDATORY CONTENT:
- Primary keywords: "email marketing", "email automation", "newsletter software"
- Long-tail keywords: "best email marketing for small business", "affordable email automation"
- Competitor analysis: ActiveCampaign, Mailchimp, ConvertKit content performance
- Technical SEO checklist: meta tags, schema markup, site speed optimization
- Content cluster strategy around email marketing themes
- Google Search Console and rank tracking setup
20.2 Content Marketing System & Editorial Calendar (content-marketing-system.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Content Strategy Framework (800 words) - Goals, audience, messaging pillars
- Section 2: Editorial Calendar & Production (800 words) - Content planning and workflow
- Section 3: Content Types & Distribution (700 words) - Blog posts, guides, videos, social
- Section 4: Content Creation Workflows (700 words) - Writing, editing, approval processes
- Section 5: Content Promotion Strategy (600 words) - Distribution channels and amplification
- Section 6: Content Performance Analytics (400 words) - Metrics tracking and optimization
MANDATORY CONTENT:
- Content pillars: email marketing tips, small business growth, automation best practices
- 12-month editorial calendar with 48+ blog post topics
- Content creation templates and style guide
- Distribution strategy: organic social, email newsletter, community sharing
- Guest posting targets and partnership opportunities
- Content ROI measurement and optimization framework
20.3 Help Center & Documentation SEO (help-center-documentation-seo.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Help Center Architecture (800 words) - Information structure and navigation
- Section 2: SEO-Optimized Documentation (800 words) - Keyword-targeted help articles
- Section 3: Video & Visual Content Strategy (700 words) - Tutorial videos and screenshots
- Section 4: User-Generated Content Integration (700 words) - Community Q&A and feedback
- Section 5: Help Center Analytics & Optimization (600 words) - Usage tracking and improvements
- Section 6: Support Content Automation (400 words) - AI-powered suggestions and chatbots
MANDATORY CONTENT:
- Help article topics targeting support keywords: "how to send email", "create automation"
- Video tutorial series for major features with SEO-optimized titles
- FAQ section targeting common email marketing questions
- Community forum integration for user-generated content
- Search functionality within help center for improved UX
- Help center analytics dashboard for content performance tracking
20.4 Organic Growth & Lead Generation (organic-growth-lead-generation.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Organic Traffic Acquisition (800 words) - SEO, content, and referral strategies
- Section 2: Lead Magnet Development (800 words) - Free resources and email capture
- Section 3: Content-Driven Conversion Optimization (700 words) - Landing pages and CTAs
- Section 4: Community Building & Engagement (700 words) - Social media and forum participation
- Section 5: Partnership & Collaboration Strategy (600 words) - Guest posting and co-marketing
- Section 6: Organic Growth Measurement (400 words) - Traffic, leads, and conversion tracking
MANDATORY CONTENT:
- Lead magnets: email marketing templates, automation playbooks, industry reports
- Content upgrade strategy for blog posts with relevant opt-ins
- Social media content calendar aligned with SEO content
- Community engagement plan: Reddit, Discord, LinkedIn groups
- Guest posting target list with 20+ relevant publications
- Organic growth funnel tracking: traffic β leads β trials β customers
PHASE 20 COMPLETION CHECKLIST
Before proceeding to Phase 26, Claude Code must verify:
- ALL 10 WebSearch queries executed and documented with citations
- 4 markdown files created with exact word counts (16,000+ total words)
- SEO keyword strategy developed with competitive analysis
- Content marketing system established with editorial calendar
- Help center architecture designed for SEO optimization
- Organic growth strategy defined with lead generation framework
- Technical SEO implementation plan specified for Next.js
- Content creation workflows and templates documented
- Community engagement strategy researched and planned
- Organic growth measurement framework established
PROGRESSION TRIGGER: Phase 23 Complete - Proceed to Phase 24
PHASE 24: MARKETING LAUNCH & PROMOTION
Launch Marketing Context (Built on Phase 21 Content Foundation)
With SEO and content marketing foundation established, now execute comprehensive marketing launch campaign for maximum visibility and customer acquisition.
# Content Foundation from Phase 20
SEO_STRATEGY: "Keyword research and optimization framework established"
CONTENT_SYSTEM: "Editorial calendar and content creation workflows"
HELP_CENTER: "SEO-optimized documentation and tutorial content"
ORGANIC_GROWTH: "Lead generation and community engagement strategy"
CONTENT_READY: "Launch-ready content and promotional materials"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 21
Claude Code Instructions: Execute ALL 10 WebSearch queries below sequentially. Use results to create 4 comprehensive markdown documents. DO NOT PROCEED to Phase 22 until Phase 21 Complete checklist is satisfied.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Launch Campaign Research
Query 1: "SaaS product launch" marketing campaign strategy 2024 best practices
Query 2: "email marketing platform launch" case studies success stories
Query 3: "ProductHunt launch" strategy email marketing tools promotion
2. PR & Media Outreach Research
Query 4: "SaaS PR strategy" media outreach email marketing industry
Query 5: "startup press release" template email marketing platform launch
Query 6: "tech journalism" SaaS media list email marketing reporters
3. Community & Social Marketing Research
Query 7: "email marketing communities" Reddit Discord Slack promotion strategy
Query 8: "social media marketing" SaaS launch Twitter LinkedIn strategy
Query 9: "influencer marketing" email marketing industry partnerships
Query 10: "launch metrics" SaaS marketing campaign KPIs tracking
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
21.1 Product Launch Campaign Strategy (product-launch-campaign-strategy.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Launch Strategy Overview (800 words) - Timeline, goals, and success metrics
- Section 2: Pre-Launch Phase Planning (800 words) - Beta feedback, testimonials, waiting list
- Section 3: Launch Week Execution (700 words) - Daily activities and promotional calendar
- Section 4: Post-Launch Momentum (700 words) - Sustained marketing and growth activities
- Section 5: Launch Asset Development (600 words) - Videos, graphics, copy, and materials
- Section 6: Crisis Management & Contingency (400 words) - Backup plans and issue response
MANDATORY CONTENT:
- 30-day launch timeline with daily tasks and milestones
- ProductHunt launch strategy with community preparation
- Beta customer testimonial collection and case study development
- Launch week social media calendar with platform-specific content
- Email launch sequence for existing subscribers and waitlist
- Launch day PR blitz with coordinated announcements
21.2 PR & Media Outreach Campaign (pr-media-outreach-campaign.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Media Strategy & Positioning (800 words) - Key messages and story angles
- Section 2: Media List & Journalist Outreach (800 words) - Target publications and contacts
- Section 3: Press Release & Media Kit (700 words) - Professional PR materials development
- Section 4: Influencer Partnership Strategy (700 words) - Industry expert collaboration
- Section 5: Thought Leadership Content (600 words) - Expert positioning and commentary
- Section 6: Media Relationship Building (400 words) - Long-term PR strategy
MANDATORY CONTENT:
- Media target list: TechCrunch, VentureBeat, SaaS Magazine, MarTech Today
- Press release template with NudgeCampaign launch announcement
- Media kit with company info, founder bios, product screenshots
- Influencer target list: email marketing experts, SaaS thought leaders
- Podcast pitch strategy for marketing and entrepreneurship shows
- Awards and recognition opportunities in SaaS and marketing categories
21.3 Community Marketing & Social Engagement (community-marketing-social.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Community Engagement Strategy (800 words) - Platform-specific approaches
- Section 2: Social Media Launch Campaign (800 words) - Content calendar and engagement
- Section 3: Reddit & Forum Marketing (700 words) - Community participation and value-first approach
- Section 4: Professional Network Activation (700 words) - LinkedIn, Twitter, industry groups
- Section 5: User-Generated Content Campaign (600 words) - Customer stories and social proof
- Section 6: Community Building & Moderation (400 words) - Long-term engagement strategy
MANDATORY CONTENT:
- Reddit communities: r/entrepreneur, r/smallbusiness, r/SaaS, r/emailmarketing
- Discord servers: Indie Hackers, SaaS Growth, Marketing communities
- LinkedIn strategy: founder content, company page, group participation
- Twitter launch campaign with hashtag strategy and engagement
- Customer success story campaign with social sharing incentives
- Community guidelines and moderation policies for brand communities
21.4 Launch Analytics & Performance Tracking (launch-analytics-tracking.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Launch Metrics Framework (800 words) - KPIs and success measurement
- Section 2: Analytics Implementation (800 words) - Tracking setup and attribution
- Section 3: Campaign Performance Analysis (700 words) - Real-time monitoring and optimization
- Section 4: Media Mention & Sentiment Tracking (700 words) - Brand awareness measurement
- Section 5: Customer Acquisition Attribution (600 words) - Channel performance and ROI
- Section 6: Launch Report & Optimization (400 words) - Post-launch analysis and learnings
MANDATORY CONTENT:
- Launch KPIs: website traffic, trial signups, media mentions, social engagement
- Google Analytics setup with UTM tracking for all campaign links
- Social media analytics dashboard for engagement and reach tracking
- Brand mention monitoring tools: Google Alerts, Mention, Brand24
- Customer acquisition cost (CAC) tracking by channel and campaign
- Launch performance report template with actionable insights
PHASE 21 COMPLETION CHECKLIST
Before proceeding to Phase 26, Claude Code must verify:
- ALL 10 WebSearch queries executed and documented with citations
- 4 markdown files created with exact word counts (16,000+ total words)
- Product launch campaign strategy developed with detailed timeline
- PR and media outreach plan established with target list
- Community marketing strategy designed for platform-specific engagement
- Launch analytics framework implemented with tracking setup
- Media kit and press materials developed for professional outreach
- Social media launch campaign planned with content calendar
- Influencer partnership strategy researched and documented
- Launch performance measurement system established
PROGRESSION TRIGGER: Phase 24 Complete - Proceed to Phase 25
PHASE 25: CUSTOMER SUCCESS & RETENTION
Customer Success Context (Built on Phase 22 Launch Campaign)
With marketing launch campaign executed, now focus on customer success optimization and retention strategies to maximize customer lifetime value.
# Launch Campaign from Phase 21
LAUNCH_EXECUTED: "Marketing campaign completed with customer acquisition"
MEDIA_COVERAGE: "PR outreach and brand awareness campaign"
COMMUNITY_ENGAGEMENT: "Social media and community marketing active"
PERFORMANCE_TRACKING: "Launch analytics and attribution measurement"
CUSTOMER_ACQUISITION: "Initial customer base established through launch"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 22
Claude Code Instructions: Execute ALL 10 WebSearch queries below sequentially. Use results to create 4 comprehensive markdown documents. DO NOT PROCEED to Phase 23 until Phase 22 Complete checklist is satisfied.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Customer Success Strategy Research
Query 1: "SaaS customer success" best practices onboarding retention 2024
Query 2: "email marketing customer success" user adoption strategies
Query 3: "customer health scoring" SaaS metrics retention prediction
2. Retention Optimization Research
Query 4: "SaaS churn reduction" strategies email marketing platform
Query 5: "customer retention metrics" lifecycle management best practices
Query 6: "proactive customer success" intervention strategies SaaS
3. Customer Experience Research
Query 7: "customer onboarding optimization" SaaS email marketing tools
Query 8: "customer support" help desk integration success metrics
Query 9: "customer feedback loop" product improvement strategies
Query 10: "customer advocacy" referral programs SaaS case studies
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
22.1 Customer Success Strategy & Framework (customer-success-strategy.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Customer Success Philosophy (800 words) - Strategy and organizational approach
- Section 2: Customer Journey Mapping (800 words) - Lifecycle stages and touchpoints
- Section 3: Success Metrics & KPIs (700 words) - Health scoring and retention indicators
- Section 4: Customer Segmentation Strategy (700 words) - Tiered success approaches
- Section 5: Success Team Structure (600 words) - Roles, responsibilities, and workflows
- Section 6: Technology & Tool Integration (400 words) - Customer success platform setup
MANDATORY CONTENT:
- Customer lifecycle stages: onboarding, adoption, expansion, renewal, advocacy
- Health score components: login frequency, feature usage, support tickets, billing status
- Customer segmentation: enterprise, SMB, startup, industry-specific approaches
- Success milestones: first email sent, automation created, campaign results
- Proactive outreach triggers and intervention strategies
- Customer success metrics benchmarked against industry standards
22.2 Advanced Onboarding & User Adoption (advanced-onboarding-adoption.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Onboarding Experience Optimization (800 words) - First 30 days journey design
- Section 2: Progressive Feature Introduction (800 words) - Gradual complexity and capability
- Section 3: Personalized Learning Paths (700 words) - Role-based and industry-specific guidance
- Section 4: Interactive Tutorial System (700 words) - In-app guidance and video training
- Section 5: Onboarding Success Measurement (600 words) - Completion rates and time-to-value
- Section 6: Onboarding Optimization Testing (400 words) - A/B testing and improvement cycles
MANDATORY CONTENT:
- Day 1: Account setup, first email template selection, contact import
- Week 1: First email campaign creation and sending
- Week 2: Automation workflow setup and basic segmentation
- Month 1: Advanced features introduction and optimization
- Personalized paths for small business, SaaS, e-commerce personas
- Video tutorial library with progress tracking and completion metrics
22.3 Retention Analytics & Churn Prevention (retention-analytics-churn-prevention.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Churn Analysis & Prediction (800 words) - Risk identification and early warning systems
- Section 2: Retention Metrics Dashboard (800 words) - Cohort analysis and retention curves
- Section 3: Proactive Intervention Strategies (700 words) - At-risk customer engagement
- Section 4: Win-Back Campaign Framework (700 words) - Re-engagement and reactivation
- Section 5: Retention Optimization Testing (600 words) - Experimental approaches to improve retention
- Section 6: Churn Feedback Analysis (400 words) - Exit interview insights and product improvements
MANDATORY CONTENT:
- Churn prediction model using usage patterns and engagement metrics
- Monthly cohort retention analysis with benchmarks (month 1: 90%, month 6: 70%)
- At-risk customer identification: declining usage, support tickets, billing issues
- Win-back email sequences for churned customers with special offers
- Retention A/B tests: onboarding variations, feature announcements, support touchpoints
- Churn reason categorization: price, features, complexity, competition, company changes
22.4 Customer Advocacy & Referral Programs (customer-advocacy-referrals.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Customer Advocacy Strategy (800 words) - Identification and cultivation of advocates
- Section 2: Referral Program Design (800 words) - Incentive structure and program mechanics
- Section 3: Case Study Development Process (700 words) - Success story documentation and promotion
- Section 4: Review & Testimonial Campaign (700 words) - Social proof collection and display
- Section 5: Community Building & Engagement (600 words) - User groups and peer-to-peer support
- Section 6: Advocacy ROI Measurement (400 words) - Program effectiveness and optimization
MANDATORY CONTENT:
- Advocate identification criteria: product usage, satisfaction scores, engagement levels
- Referral incentives: account credits, extended trials, premium features
- Case study template with before/after metrics and specific results
- Review collection automation for G2, Capterra, Trustpilot
- Customer community platform with peer support and networking
- Advocacy program metrics: referral conversion, case study impact, review scores
PHASE 22 COMPLETION CHECKLIST
Before proceeding to Phase 26, Claude Code must verify:
- ALL 10 WebSearch queries executed and documented with citations
- 4 markdown files created with exact word counts (16,000+ total words)
- Customer success strategy framework established with lifecycle mapping
- Advanced onboarding system designed with progressive feature introduction
- Retention analytics and churn prevention strategies documented
- Customer advocacy and referral programs designed with incentive structure
- Customer health scoring system defined with proactive intervention triggers
- Onboarding optimization framework established with A/B testing approach
- Churn analysis model developed with prediction and prevention strategies
- Case study development process and review collection campaigns planned
PROGRESSION TRIGGER: Phase 25 Complete - Proceed to Phase 26
PHASE 26: GROWTH & SCALING OPERATIONS
Scaling Context (Built on Phase 23 Customer Success)
With customer success and retention systems operational, now focus on sustainable growth strategies and operational scaling to handle increased demand.
# Customer Success Foundation from Phase 22
CUSTOMER_SUCCESS: "Success strategy and framework operational"
ONBOARDING_OPTIMIZED: "Advanced onboarding with user adoption tracking"
RETENTION_ANALYTICS: "Churn prevention and retention optimization"
ADVOCACY_PROGRAMS: "Customer advocacy and referral systems active"
CUSTOMER_LIFETIME_VALUE: "Retention strategies maximizing CLV"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 23
Claude Code Instructions: Execute ALL 10 WebSearch queries below sequentially. Use results to create 4 comprehensive markdown documents. DO NOT PROCEED to Phase 24 until Phase 23 Complete checklist is satisfied.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Growth Strategy Research
Query 1: "SaaS growth hacking" strategies email marketing platform scaling
Query 2: "viral growth loops" SaaS referral program optimization
Query 3: "product-led growth" email marketing tool strategies
2. Operational Scaling Research
Query 4: "SaaS operations scaling" team growth infrastructure automation
Query 5: "customer support scaling" help desk automation SaaS
Query 6: "infrastructure scaling" cloud architecture performance optimization
3. Performance & Efficiency Research
Query 7: "SaaS team scaling" hiring remote development operations
Query 8: "process automation" workflow optimization SaaS operations
Query 9: "performance monitoring" SaaS platform scalability metrics
Query 10: "growth metrics" SaaS KPIs scaling benchmarks optimization
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
23.1 Growth Hacking & Viral Mechanics (growth-hacking-viral-mechanics.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Growth Hacking Strategy Framework (800 words) - Systematic approach to growth experiments
- Section 2: Viral Loop Design & Implementation (800 words) - Self-reinforcing growth mechanisms
- Section 3: Product-Led Growth Optimization (700 words) - In-product growth features and hooks
- Section 4: Growth Experiment Framework (700 words) - Testing and optimization methodology
- Section 5: Channel Optimization & Expansion (600 words) - Multi-channel growth strategies
- Section 6: Growth Analytics & Attribution (400 words) - Measuring and optimizing growth channels
MANDATORY CONTENT:
- Growth loop mechanics: invite flows, referral tracking, network effects
- Product-led growth features: sharing capabilities, collaboration tools, public profiles
- Growth experiment pipeline: hypothesis, test design, measurement, iteration
- Channel expansion: paid advertising, partnership marketing, affiliate programs
- Growth metrics: K-factor, viral coefficient, time to activation, growth rate
- A/B testing framework for growth features and conversion optimization
23.2 Team & Infrastructure Scaling (team-infrastructure-scaling.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Team Scaling Strategy (800 words) - Hiring plan and organizational structure
- Section 2: Infrastructure Scaling Architecture (800 words) - Technical scalability and performance
- Section 3: Development Team Expansion (700 words) - Engineering hiring and onboarding
- Section 4: Customer Success Team Growth (700 words) - Support and success team scaling
- Section 5: Process Automation & Efficiency (600 words) - Workflow optimization and tooling
- Section 6: Quality Assurance & Compliance (400 words) - Maintaining standards during growth
MANDATORY CONTENT:
- 12-month hiring plan: engineering, customer success, marketing, sales roles
- Infrastructure auto-scaling: cloud resources, database optimization, CDN
- Remote team management: collaboration tools, communication protocols
- Customer support scaling: ticket automation, knowledge base, self-service
- Process documentation: development workflows, customer success playbooks
- Performance monitoring: application metrics, infrastructure alerts, SLA tracking
23.3 Process Automation & Operational Efficiency (process-automation-efficiency.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Workflow Automation Strategy (800 words) - Business process optimization
- Section 2: Customer Success Automation (800 words) - Automated onboarding and health monitoring
- Section 3: Marketing & Sales Automation (700 words) - Lead nurturing and conversion optimization
- Section 4: Development Process Automation (700 words) - CI/CD optimization and testing automation
- Section 5: Data & Analytics Automation (600 words) - Automated reporting and insights
- Section 6: Compliance & Security Automation (400 words) - Automated security and compliance checks
MANDATORY CONTENT:
- Automated customer health scoring and at-risk identification
- Marketing automation: lead scoring, email sequences, campaign optimization
- Development automation: code deployment, testing, monitoring, alerts
- Reporting automation: business metrics, customer analytics, financial reports
- Security automation: vulnerability scanning, access management, audit trails
- Tool integration: Zapier workflows, API automation, data synchronization
23.4 Performance Monitoring & Optimization (performance-monitoring-optimization.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Application Performance Monitoring (800 words) - Real-time performance tracking
- Section 2: Infrastructure Performance Optimization (800 words) - Scalability and reliability
- Section 3: Customer Experience Monitoring (700 words) - User experience and satisfaction tracking
- Section 4: Business Performance Analytics (700 words) - KPI tracking and optimization
- Section 5: Predictive Performance Analysis (600 words) - Forecasting and capacity planning
- Section 6: Performance Optimization Workflows (400 words) - Continuous improvement processes
MANDATORY CONTENT:
- Application monitoring: response times, error rates, throughput, availability
- Infrastructure metrics: CPU, memory, disk, network, database performance
- User experience tracking: page load times, feature usage, error encounters
- Business KPIs: growth rate, churn, CAC, LTV, feature adoption, support metrics
- Capacity planning: traffic forecasting, resource allocation, scaling triggers
- Performance optimization cycles: monitoring, analysis, implementation, validation
PHASE 23 COMPLETION CHECKLIST
Before proceeding to Phase 26, Claude Code must verify:
- ALL 10 WebSearch queries executed and documented with citations
- 4 markdown files created with exact word counts (16,000+ total words)
- Growth hacking strategy developed with viral mechanics and product-led features
- Team and infrastructure scaling plan established with hiring roadmap
- Process automation framework designed for operational efficiency
- Performance monitoring system specified with optimization workflows
- Growth experiment pipeline defined with testing and measurement
- Team scaling strategy documented with role definitions and hiring plan
- Automation tools and workflows identified for process optimization
- Performance benchmarks and KPIs established for scaling monitoring
PROGRESSION TRIGGER: Phase 26 Complete - Proceed to Phase 27
PHASE 27: PRODUCT ITERATION & ENHANCEMENT
Product Evolution Context (Built on Phase 24 Scaling Operations)
With growth and scaling operations in place, now focus on continuous product iteration and enhancement based on user feedback and market demands.
# Scaling Foundation from Phase 23
GROWTH_STRATEGIES: "Growth hacking and viral mechanics operational"
TEAM_SCALING: "Infrastructure and team expansion framework"
AUTOMATION_SYSTEMS: "Process automation and operational efficiency"
PERFORMANCE_MONITORING: "Monitoring and optimization systems active"
OPERATIONAL_EXCELLENCE: "Scalable operations supporting growth"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 24
Claude Code Instructions: Execute ALL 10 WebSearch queries below sequentially. Use results to create 4 comprehensive markdown documents. DO NOT PROCEED to Phase 25 until Phase 24 Complete checklist is satisfied.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Product Management Research
Query 1: "product iteration" SaaS development cycle user feedback prioritization
Query 2: "feature prioritization" email marketing platform user requests roadmap
Query 3: "A/B testing" product features email marketing optimization
2. User Research & Feedback Research
Query 4: "user feedback analysis" SaaS product improvement insights
Query 5: "customer interview" product development email marketing tools
Query 6: "user behavior analytics" feature usage optimization SaaS
3. Competitive Enhancement Research
Query 7: "competitive feature analysis" email marketing ActiveCampaign Mailchimp
Query 8: "product roadmap" SaaS feature planning market trends
Query 9: "technical debt management" SaaS platform maintenance scaling
Query 10: "innovation pipeline" email marketing new features trends 2024
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
24.1 Product Iteration Framework & Roadmap (product-iteration-roadmap.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Product Iteration Philosophy (800 words) - Continuous improvement approach
- Section 2: Feature Prioritization Framework (800 words) - Decision-making process for feature development
- Section 3: Quarterly Roadmap Planning (700 words) - Strategic planning and milestone setting
- Section 4: Cross-Functional Collaboration (700 words) - Team coordination and communication
- Section 5: Release Planning & Management (600 words) - Feature rollout and deployment strategy
- Section 6: Roadmap Communication Strategy (400 words) - Customer and stakeholder updates
MANDATORY CONTENT:
- RICE prioritization framework: Reach, Impact, Confidence, Effort scoring
- Quarterly OKRs aligned with business goals and customer needs
- Feature request tracking system with customer voting and feedback
- Cross-functional sprint planning with engineering, design, and customer success
- Feature flag system for gradual rollouts and A/B testing
- Public roadmap communication with transparency and regular updates
24.2 User Feedback Analysis & Implementation (user-feedback-analysis.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Feedback Collection System (800 words) - Multi-channel feedback gathering
- Section 2: User Research Methodology (800 words) - Interviews, surveys, and behavioral analysis
- Section 3: Feedback Analysis & Categorization (700 words) - Pattern recognition and insight extraction
- Section 4: Feature Request Validation (700 words) - Market demand assessment and feasibility analysis
- Section 5: Implementation Planning (600 words) - Design and development workflow
- Section 6: Feedback Loop Closure (400 words) - Customer communication and follow-up
MANDATORY CONTENT:
- In-app feedback widgets with context and feature-specific prompts
- Customer interview program with monthly sessions and structured questions
- Feedback categorization: bugs, feature requests, UX improvements, integrations
- User story creation from feedback with acceptance criteria and success metrics
- Feature validation through prototypes and user testing sessions
- Closed-loop feedback communication with customers about implemented features
24.3 Competitive Feature Analysis & Innovation (competitive-analysis-innovation.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Competitive Intelligence System (800 words) - Ongoing competitor monitoring
- Section 2: Feature Gap Analysis (800 words) - Identifying opportunities and differentiators
- Section 3: Innovation Pipeline Development (700 words) - Emerging trends and technology adoption
- Section 4: Competitive Positioning Strategy (700 words) - Market differentiation and unique value
- Section 5: Technology Trend Integration (600 words) - AI, automation, and industry innovations
- Section 6: Innovation Validation Framework (400 words) - Testing new concepts and ideas
MANDATORY CONTENT:
- Competitor feature matrix: ActiveCampaign, Mailchimp, ConvertKit, Klaviyo updates
- Quarterly competitive analysis reports with feature comparisons
- Innovation ideas: AI-powered email optimization, advanced personalization, predictive analytics
- Market trend monitoring: email marketing regulations, privacy updates, technology shifts
- Prototype development process for innovative features and concepts
- Customer validation of innovative features through beta testing and feedback
24.4 Technical Debt Management & Platform Enhancement (technical-debt-platform-enhancement.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Technical Debt Assessment (800 words) - Code quality and maintenance needs
- Section 2: Platform Optimization Strategy (800 words) - Performance improvements and scalability
- Section 3: Security Enhancement Program (700 words) - Ongoing security improvements and compliance
- Section 4: Integration Expansion Plan (700 words) - New integrations and API enhancements
- Section 5: Development Efficiency Improvements (600 words) - Tooling and workflow optimization
- Section 6: Quality Assurance Evolution (400 words) - Testing improvements and automation
MANDATORY CONTENT:
- Technical debt tracking: code complexity, test coverage, documentation gaps
- Performance optimization: database queries, API response times, page load speeds
- Security improvements: vulnerability patching, compliance updates, access controls
- Integration roadmap: Shopify, WordPress, Zapier, CRM platforms, analytics tools
- Development tooling: automated testing, code review processes, deployment automation
- Quality metrics: code coverage, bug rates, performance benchmarks, security scores
PHASE 24 COMPLETION CHECKLIST
Before proceeding to Phase 26, Claude Code must verify:
- ALL 10 WebSearch queries executed and documented with citations
- 4 markdown files created with exact word counts (16,000+ total words)
- Product iteration framework established with prioritization methodology
- User feedback analysis system designed with research and implementation workflows
- Competitive analysis and innovation pipeline developed with trend monitoring
- Technical debt management strategy documented with platform enhancement plan
- Feature prioritization framework implemented with RICE scoring methodology
- Customer feedback collection and analysis system established
- Competitive intelligence monitoring and innovation validation processes defined
- Technical debt tracking and quality improvement programs documented
PROGRESSION TRIGGER: Phase 27 Complete - Proceed to Phase 28
PHASE 28: MARKET LEADERSHIP & INNOVATION
Market Leadership Context (Built on Phase 25 Product Enhancement)
With continuous product iteration and enhancement systems operational, now establish market leadership position and drive industry innovation.
# Product Enhancement Foundation from Phase 24
ITERATION_FRAMEWORK: "Product improvement and roadmap planning system"
FEEDBACK_SYSTEMS: "User research and feedback analysis workflows"
COMPETITIVE_INTELLIGENCE: "Market monitoring and innovation pipeline"
TECHNICAL_EXCELLENCE: "Platform optimization and technical debt management"
CONTINUOUS_IMPROVEMENT: "Quality assurance and development efficiency"
AUTONOMOUS EXECUTION PROTOCOL FOR PHASE 25
Claude Code Instructions: Execute ALL 10 WebSearch queries below sequentially. Use results to create 4 comprehensive markdown documents. This is the FINAL PHASE of the autonomous research system.
MANDATORY WEBSEARCH QUERIES - EXECUTE IN ORDER
1. Market Leadership Research
Query 1: "SaaS market leadership" email marketing industry positioning strategies
Query 2: "thought leadership" email marketing expert positioning content strategy
Query 3: "industry awards" SaaS email marketing recognition programs
2. Innovation Strategy Research
Query 4: "email marketing innovation" AI automation future trends 2024 2025
Query 5: "SaaS innovation labs" R&D product development strategies
Query 6: "emerging technologies" email marketing blockchain AI machine learning
3. Strategic Expansion Research
Query 7: "SaaS market expansion" international growth strategies
Query 8: "enterprise sales" email marketing platform B2B strategies
Query 9: "strategic partnerships" email marketing ecosystem integrations
Query 10: "exit strategies" SaaS acquisition IPO preparation email marketing
DELIVERABLE SPECIFICATIONS - CREATE 4 MARKDOWN FILES
25.1 Market Leadership & Thought Leadership Strategy (market-leadership-strategy.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Market Leadership Philosophy (800 words) - Vision for industry leadership and impact
- Section 2: Thought Leadership Content Strategy (800 words) - Expert positioning and content creation
- Section 3: Industry Recognition & Awards (700 words) - Award strategies and recognition programs
- Section 4: Conference & Event Strategy (700 words) - Speaking engagements and event participation
- Section 5: Media Relations & PR Strategy (600 words) - Ongoing media presence and expert positioning
- Section 6: Leadership Measurement & Impact (400 words) - Tracking influence and market position
MANDATORY CONTENT:
- Thought leadership topics: email marketing trends, privacy regulations, AI automation
- Content strategy: research reports, industry whitepapers, trend predictions
- Award targets: SaaS awards, marketing technology awards, startup competitions
- Conference speaking strategy: MarTech, SaaStr, email marketing events
- Media relationship building with industry publications and podcasts
- Leadership KPIs: media mentions, speaking invitations, award recognition
25.2 Innovation Labs & Future Technology (innovation-labs-future-tech.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: Innovation Lab Strategy (800 words) - R&D approach and experimental framework
- Section 2: Emerging Technology Integration (800 words) - AI, ML, blockchain applications
- Section 3: Future Email Marketing Trends (700 words) - Industry evolution and technology adoption
- Section 4: Experimental Feature Development (700 words) - Beta features and innovation testing
- Section 5: Technology Partnership Strategy (600 words) - Collaboration with tech companies and startups
- Section 6: Innovation ROI & Measurement (400 words) - Measuring innovation impact and success
MANDATORY CONTENT:
- AI-powered features: email optimization, send time prediction, content generation
- Machine learning applications: customer behavior prediction, churn prevention, personalization
- Emerging trends: voice email, interactive content, privacy-first marketing
- Innovation pipeline: idea generation, prototyping, validation, implementation
- Technology partnerships: AI companies, analytics platforms, emerging startups
- Innovation metrics: feature adoption, customer satisfaction, competitive advantage
25.3 Strategic Market Expansion (strategic-market-expansion.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: International Expansion Strategy (800 words) - Global market entry and localization
- Section 2: Enterprise Market Penetration (800 words) - B2B sales and enterprise features
- Section 3: Vertical Market Specialization (700 words) - Industry-specific solutions and targeting
- Section 4: Strategic Partnership Development (700 words) - Ecosystem partnerships and integrations
- Section 5: Acquisition & Merger Opportunities (600 words) - Growth through strategic acquisitions
- Section 6: Expansion Risk Management (400 words) - Risk assessment and mitigation strategies
MANDATORY CONTENT:
- International markets: Europe (GDPR compliance), Asia-Pacific, Latin America
- Enterprise features: advanced automation, custom integrations, dedicated support
- Vertical solutions: e-commerce, SaaS, professional services, non-profit
- Partnership opportunities: agencies, consultants, technology integrators
- Acquisition targets: complementary technologies, customer bases, talent
- Expansion metrics: market penetration, revenue growth, customer acquisition
25.4 Long-Term Strategic Planning & Exit Strategy (long-term-strategic-planning.md)
WORD COUNT: Exactly 4,000+ words
STRUCTURE REQUIREMENTS:
- Section 1: 5-Year Strategic Vision (800 words) - Long-term company direction and goals
- Section 2: Competitive Moat Development (800 words) - Sustainable competitive advantages
- Section 3: Financial Growth Projections (700 words) - Revenue forecasting and valuation modeling
- Section 4: Exit Strategy Options (700 words) - IPO preparation vs acquisition scenarios
- Section 5: Legacy & Impact Planning (600 words) - Industry influence and lasting contributions
- Section 6: Succession & Leadership Development (400 words) - Leadership transition and continuity
MANDATORY CONTENT:
- 5-year vision: market position, revenue targets, customer base, team size
- Competitive advantages: technology moat, customer loyalty, brand recognition
- Financial projections: $100M ARR pathway, valuation scenarios, profitability timeline
- Exit scenarios: IPO readiness checklist, acquisition preparation, strategic buyer analysis
- Industry impact: email marketing evolution, best practices, thought leadership legacy
- Leadership development: succession planning, team growth, company culture
PHASE 25 COMPLETION CHECKLIST
Final Phase - Market Leadership Established:
- ALL 10 WebSearch queries executed and documented with citations
- 4 markdown files created with exact word counts (16,000+ total words)
- Market leadership strategy developed with thought leadership positioning
- Innovation labs framework established with future technology integration
- Strategic market expansion plan documented with international and enterprise focus
- Long-term strategic planning completed with exit strategy options
- Thought leadership content strategy and industry recognition programs defined
- Innovation pipeline and emerging technology adoption framework established
- Market expansion risk assessment and partnership development strategies documented
- 5-year strategic vision and competitive moat development plans completed
FINAL PROGRESSION: Phase 25 Complete - Autonomous Research System Complete
COMPREHENSIVE POST-LAUNCH DOCUMENTATION SUMMARY
Total Phases 18-28 Output (11 Phases, 44+ Files, 176,000+ Words)
Phase 18: Payment Integration (4 files, 16,000 words)
- Stripe integration with comprehensive billing automation
- Monetization strategy with competitive pricing tiers
- Revenue analytics and customer portal for self-service management
Phase 19: Support Materials Production (4 files, 16,000 words)
- Customer support documentation and help center
- Training materials and user onboarding resources
- Knowledge base and FAQ system development
Phase 20: Testing & Validation (4 files, 16,000 words)
- Comprehensive testing strategy and automation
- Performance validation and load testing
- Quality assurance and bug tracking systems
Phase 21: Security Compliance (4 files, 16,000 words)
- Security compliance frameworks and certifications
- Data protection and privacy policy implementation
- Security monitoring and incident response procedures
Phase 22: Beta Customer Acquisition (4 files, 16,000 words)
- Beta customer acquisition strategy and community engagement
- Product-market fit validation framework with industry benchmarks
- Feedback collection and early customer success programs
Phase 23: SEO & Content Marketing (4 files, 16,000 words)
- SEO strategy with keyword research and competitor analysis
- Content marketing system with editorial calendar and lead generation
- Help center optimization and organic growth strategies
Phase 24: Marketing Launch (4 files, 16,000 words)
- Product launch campaign with PR and media outreach
- Community marketing and social engagement strategies
- Launch analytics and performance tracking systems
Phase 25: Customer Success (4 files, 16,000 words)
- Customer success framework with health scoring and lifecycle management
- Advanced onboarding with personalized learning paths
- Retention analytics with churn prevention and advocacy programs
Phase 26: Growth & Scaling (4 files, 16,000 words)
- Growth hacking strategies with viral mechanics and product-led growth
- Team and infrastructure scaling with process automation
- Performance monitoring and operational efficiency optimization
Phase 27: Product Iteration (4 files, 16,000 words)
- Product iteration framework with user feedback analysis
- Competitive intelligence and innovation pipeline development
- Technical debt management and platform enhancement strategies
Phase 28: Market Leadership (4 files, 16,000 words)
- Market leadership and thought leadership positioning strategies
- Innovation labs with emerging technology integration
- Strategic market expansion and long-term planning with exit strategies
COMPLETE FRAMEWORK SUMMARY (28 Phases, 120+ Files, 480,000+ Words)
Pre-Launch Research & Development (Phases 1-17): 74 files, 299,500+ words
- Comprehensive market research and competitive analysis
- Technical architecture and MVP development
- Design system and user experience optimization
- Quality assurance and launch preparation
Post-Launch Growth & Leadership (Phases 18-28): 44+ files, 176,000+ words
- Customer acquisition and monetization systems
- Marketing and growth optimization strategies
- Operational scaling and product enhancement
- Market leadership and long-term strategic planning
USING THE COMPLETE 28-PHASE FRAMEWORK
- Sequential Execution: Complete all phases 1-17 before launching, then execute phases 18-28 post-launch
- Research-Driven Approach: Every decision backed by comprehensive WebSearch research and competitor analysis
- Quality Gates: Each phase has completion criteria ensuring thoroughness before progression
- Scalable Operations: Framework designed to support growth from startup to market leader
- Continuous Improvement: Built-in feedback loops and optimization throughout all phases
This complete 28-phase framework provides a comprehensive roadmap from initial problem discovery through market leadership, ensuring research-validated decisions and systematic execution at every stage of company development.